Sammajiva: Jurnal Penelitian Bisnis dan Manajemen

Analisis Pengembangan Karir Karyawan di PT Honest Financial Tecnologies

2023-12-23T10:57:47+07:00

Human resources (HR) is a productive team that works as the driving force of an organization, both in institutions and companies. They are a valuable asset, so they must be trained and developed. Human resources include providing training, recruitment, and employee career development. Employee career development is the process of identifying employee career capabilities and applying the right model to attain them. Career development will affect the performance of an employee because career development is a formal approach taken by the company to ensure employees in the company with suitable qualifications, abilities, and experience when needed. Employee career development refers to a company's efforts to guide, train, and develop employees for the progress of a company. Examples of employee career development include rewarding employees with performance improvement training and employee transfers. Over time, some employees' performance development can help, support, and facilitate the smooth running of organizational or business activities.

Mengidentifikasi dan Menanggulangi Risiko di PT.XYZ Menggunakan Metode Hirarc

2024-01-08T10:46:15+07:00

XYZ as a company that produces ships and maintains ships is a very important company in the maritime world. This company has several divisions, especially the QHSE (Quality, Health, Safety, Environment) division. The QHSE department has an obligation to maintain safety in work areas, such as new building areas. Therefore, the HIRARC Method is used to identify hazards, assess risks, and mitigate risks. In this research, the HIRARC method is used to analyze the level of risk at the new PT. The results of the study show that the criteria for moderate risk are 2, high is 7, and extreme is 7. This shows the need for treatment at new building stations in order to reduce the level of work accidents.

Pengendalian Kualitas dengan Metode Failure Mode and Effect Analysis (FMEA) Pada Pembongkaran Bahan Baku Impor di PT X

2024-01-08T19:17:29+07:00

Industry always carries out production planning for success in various sectors and reduces the occurrence of failures, defects in the products produced and other problems in warehouses and other production areas. One of the crucial or important problems in the company is in the warehousing (warehouse), where the case study I took was 4 problems in the warehouse including full warehouse capacity, arrivals not on schedule, heavy equipment experiencing damage and differences in data in files and reality. Of these 4 problems, they will be resolved using FMEA (Failure Mode and Effect Analysis). In completing the FMEA, the final result was the largest RPN value at full warehouse capacity with the cause of the problem being limited locations that could be built with RPN 294. This led to remedial efforts to resolve the company's problems. Hopefully, with this resolution, it can help companies reduce the risk of less than optimal warehouses in the company.

Pengaruh Citra Merek dan Inovasi Produk Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Produk Indomie di Kartasura

2024-01-09T13:14:33+07:00

In the current era of rapid progress, the development of various types of business continues to develop and becomes increasingly competitive. This encourages companies to always strive to increase market share and attract consumer attention. The aim of this research is to understand the impact of brand image and product innovation on customer loyalty, with customer satisfaction as a mediating variable, especially for Indomie consumers in Surakarta. There were 100 participants in this research and data was collected through an online survey using a Google form. The sampling technique was carried out using purposive sampling techniques and primary data types, as well as collecting questionnaires. The results of the analysis show that customer satisfaction acts as a mediator in the relationship between brand image and product innovation on customer loyalty, with a partial influence

Peran Keunggulan Kompetitif Inovasi Produk dan Jaringan Bisnis Pada Kinerja Ekonomi Desa Bobojong Manggu

2024-01-10T14:26:00+07:00

The aim of this research is to determine the role of competitive advantage, product innovation, and the UMKM Sugar Souvenir business network on the economic performance of the Bobojong Manggu village. The data collection techniques used were direct observation and interviews. The research method used is descriptive qualitative, namely by collecting, processing, presenting and describing data obtained directly from observations of the research site and the results of interviews so as to obtain actual information and make it easier for readers to understand the contents of this research. The results of the research that has been carried out can be concluded that UMKM Sugar Souvenir have a quite large role in the economy of the Bobojong Manggu village. By seeing the potential of the local community who has the basics and abilities in the field of sewing, UMKM Sugar Souvenir recruited them with the aim of minimizing unemployment. This UMKM product innovation was also able to make the village cleaner because the existing plastic waste was used and recycled to make a product.

Analisis Permasalahan Dan Kebijakan Penanggulangan Sampah di Daerah Pajajaran Kota Bandung

2024-01-10T16:38:59+07:00

A common problem in the management of garbage is the low awareness of the public to avoid dumping at the bottom of the river. As it becomes increasingly difficult to find a decent dumping place and inadequate transportation of the waste, the people dump the waste on the banks. Moreover, the lack of means and facilities to support the dumping causes the people to discourage dumping to the rivers and other sources. The research method I chose was the questionnaire method. Share survey questions and interviews with respondents. Research instruments are lifting and individual interviews. The information collected using this method is often quantitative. Quantitative research is research that requires large amounts of data. This is because the population of quantitative research participants is very varied. The conclusion from the discussion is that the results before educating the importance of preserving the environment and carrying out the cleaning program of the river cytepus by after doing so, that the rating of the respondents has increased to positive that means that this activity is effective in its implementation for 1 week in the month of November 2023, after the rainy season comes once there is a minimum of flooding and river does not flood into the road. In order to prevent flooding, it is important to carry out sanitary work in the community's environment and river transport, manage the garbage properly, carry out the disposal of organic and inorganic waste, give education on the importance of keeping the environment and the river clean.

Keselamatan Dan Kesehatan Kerja Pada Offshore Wind Farm GEO QUIP MARINE Company

2024-01-11T12:17:25+07:00

Quantitative research design with the subject of work safety and occupational health in offshore wind farms at GEO QUIP MARINE. Research method for collecting data using a questionnaire survey as research. This analysis shows that work safety and health hazards for marine geotech workers greatly influence work at this company and provide positive goals for the progress of this company. As the wind power sector grows and becomes an established source of renewable energy, it introduces new materials, technologies and processes that expose workers to increased and unique occupational risks. In this paper, we conducted an overview of the scientific and industrial literature on online scientific databases and search engines to identify the extent to which occupational health hazards and risks specific to wind power generation have been considered. Our review reveals the importance of work safety and the introduction of work safety tools at offshore wind farms such as PPE, H2S, and other equipment that influence offshore work maintenance is the focus of research, mainly including self-reported data from offshore wind farm employees. Factors such as vibration, welding fumes and other hazardous substances, weather conditions and biological hazards have not been addressed by research, although the presence and combination of these factors may raise concerns. Therefore, further research is needed into the unique and combined risks and hazards faced by workers across all stages of the wind energy production life cycle. This will increase knowledge and provide opportunities to manage occupational health and safety hazards in existing and newly built installations as well as provide input for future regulations and other preventative measures.

Peran Inovasi Produk Dan Jaringan Bisnis Pada Perkembangan Usaha

2024-01-11T13:35:20+07:00

This research was conducted to find out how the role of product innovation and business networks in the development of the Acy Family business. Observation and interviews were the data collection techniques used in this study. The analysis method used is a descriptive qualitative analysis method, namely by collecting, processing and presenting data obtained when conducting research so that complete information is obtained about what is researched. Based on the results of the analysis that has been done, it can be concluded that product innovation and business networks play a very important role in the development of a business. Acy Family uses product innovation and business networks as tools to support its business development. With product innovation and an extensive business network, it will expand the market share of the business so that business income will increase which will have a good impact on the development of a business.

Peran Fasilitator Pendamping Dalam Pemberdayaan Ibu-Ibu Prasejahtera Produktif Untuk Meningkatkan Pendapatan UMKM Nasabah PT Bank BTPN Syariah Tbk

2024-01-11T14:38:06+07:00

The accompanying facilitator is a program from PT Bank BTN Syariah Tbk which aims to empower productive underprivileged mothers who are MSME actors by providing business assistance to customers. Micro, Small and Medium Enterprises are the biggest drivers of economic growth in Indonesia. However, in running their businesses, MSMEs often experience difficulties such as small scale businesses having difficulty accessing markets, limited capital, limited employees and limited knowledge. Where this happens to MSME actors, underprivileged women who are productive BTPN Syariah customers who are in rural areas who lack access to information to expand the market for products or services, due to the limited knowledge of MSME actors. The access to knowledge facilitator program aims to increase customers' entrepreneurial knowledge capacity so that they gain wider market access. In empowering productive underprivileged mothers, BTPN Syariah provides access to accompanying facilitators to customers with the aim of providing significant benefits and effects regarding increasing income, accessibility and customers gaining knowledge about entrepreneurship. It is hoped that this empowerment can improve the performance of MSME players so that they can develop business in businesses run by Bank BTPN Syariah customers.

Peran Evaluasi Kinerja Dalam Organisasi

2024-01-14T21:32:54+07:00

This research aims to identify the role of performance evaluation in organizations. The focus of this research is to understand how implementing a good performance evaluation system can have a positive impact on the organization. This research method focuses on critical analysis of scientific literature, case studies, and expert views in the field of human resource management. Using this approach, this research involves synthesizing information from various sources to construct a comprehensive understanding of how performance evaluation can be a catalyst in organizational development. The results of this research outline the importance of implementing performance evaluation as a strategic tool for identifying employee strengths and weaknesses, as well as designing programs employee development as an important strategy in organizational development.

Dampak Toxic Relationship Terhadap Kesehatan Mental

2024-01-15T14:38:12+07:00

In establishing a good relationship with family, friends, partners, recognize that the relationship tends to be toxic or not, not infrequently the relationship already has toxic indications but has not realized and even still survives in the toxic relationship. Researchers aim to determine the impact of toxic relationships, whether in a close environment can trigger damage to mental health. The researcher's method uses a mixed method with 11 respondents, the researcher obtains by asking questions through interviews and questionnaires, the results show that in family relationships, friends, and couples, toxic relationships can occur which have a negative impact on psychological and physical health. The researcher's conclusion is that it is good for someone if they already have one of the characteristics of a toxic relationship indicator to immediately leave the toxic relationship and love themselves to maintain mental health.

Analisis Jaringan Bisnis Terhadap Perusahaan Saiber.Id Sebagai E-Commerce Yang Bergerak di Bidang Fashion

2024-01-15T16:00:03+07:00

An extensive business network can have an impact on the operations of a business. Retail business in Indonesia in general is the activity of selling various goods or services. Saiber.id operates in the economic sector. There are many benefits that entrepreneurs can obtain through networking. For example, increasing sales, marketing strategies, increasing relationships and acquaintances, self-development, and much more. From the results of the research we have carried out, the results obtained regarding the analysis of the Saiber.id company can be concluded that:

The Saiber.id company is an E-commerce company that has been operating in the fashion sector since 2017. The Saiber.id company produces its products starting from glondongan to products that are ready to be sold, according to Saiber.id there are differences from when it was first established until now, in the past The development of E-commerce has not been as rapid as it is now and this has affected sales, along with current technological advances making it easier for consumers to access using online platforms.
For the business network carried out by saiber.id, following several seminars and introducing their products to colleagues or close friends, saiber.id also collaborates with two raw material providers in the Padalarang lanun, apart from that, saiber.id carries out endorsements for branding. to make their products more famous and familiar to the target market they are looking for.

Pandangan Gen Z Terhadap Live Music Yang Menambah Minat Konsumen Coffee Shop Di Kota Solo

2024-01-15T16:23:06+07:00

This study aims to determine Generation Z's views on live music that increases consumer interest in coffee shops in Solo. This research uses the Grounded Theory method, which is qualitative research that aims to develop theory from empirical data directly without any prior theory or hypothesis. Semi-structured interviews were conducted with several Gen Z in one of Solo's coffee shops. The results of the interviews with Gen Z show the complexity of views on live music in coffee shops. The existence of live music can increase the attractiveness of coffee shops. Experience, identity, sensation seeking and peer influence play an important role in attracting coffee shop consumers.

Peran Sosial Media Instagram Dan Tiktok Pada Brand Image Dan Jaringan Bisnis Jewelry Beads

2024-01-16T09:47:50+07:00

The purpose of this research is to find out about the role of social media Instagram and TikTok on the brand image and business network of Jewelry Beads. This research uses a descriptive qualitative research method. The object of this research is the Jewelry Beads business. The results of this research are the strategy carried out by Jewelry Beads in improving its brand image, namely by creating social media, the strategy carried out by Jewelry Beads in expanding its business network, namely by maintaining good communication with various institutions, the role of social media Instagram and TikTok in the Jewelry Beads business is to improve the brand image and business network, apart from that, so that it can be known by the wider community and also to maintain communication both with partners and customers.

Laporan Studi Kelayakan Bisnis Pada DMNT Sportwear

2024-01-16T10:29:29+07:00

A business feasibility study is a planned activity carried out to study in more depth about a business to be run, the effort will ultimately provide a conclusion about whether or not a business is feasible to run. DMNT Sportwear is the object of research, based on sports fashion production activities that are widely scattered in the market, making the author interested in researching and testing the feasibility of this business. The purpose of this research is to find out whether the DMNT Sportwear business is feasible to continue or not. The research method used is descriptive qualitative. In this study it was found that DMNT Sportwear's daily sales reached 1,500 pcs with a monthly turnover of 1 billion rupiah. Therefore it is concluded that the DMNT Sportwear business is worth continuing.

Implementasi Undang Undang Ketenagakerjaan Dalam Penjanjian Kerja Antara Perusahaan Dengan Karyawan Di PT. Sentosa Hastareksa

2024-01-19T09:08:11+07:00

A work agreement is an agreement or agreement made between a trade union that has been registered with the Department of Manpower and an entrepreneur who is a legal entity, which solely contains work conditions that must be taken into account in the work agreement. The formulation of the problem is how the implementation of employment agreements in joint stock companies is taken into account by labor laws and regulations, and whether the employment agreements made with employees of the joint stock company PT. Sentosa Hatareksa fulfill the elements of employment work agreements. Work agreement according to Law Number 13 of 2003 concerning Employment. Research methods include: library research and field research. From the survey results, it was concluded that there are still several companies that continue to provide arguments supporting employment agreements between companies and workers that violate Employment Law no. 13 of 2003, namely if a company does not pay its employees' leave, does not retire or fails, the employee is entitled to compensation according to law.

Penerapan Algoritma C4.5 untuk Klasifikasi Customer Churn pada Perusahaan Perbankan

2024-01-20T22:30:22+07:00

In the fast-paced digital era, companies must continue to innovate to survive. Especially in banks, retaining customers is the main strategy to be able to project business continuity. The topic of customer retention pays more attention to studying customer patterns that have a tendency to survive. This is very difficult to do because the observed data is generally very complex and amounts to a very large amount. Therefore, computers are a technology that is very suitable to solve these problems. Decision tree is a method that is currently being widely used for research. Moreover, with various versions that continue to be developed such as the C4.5 algorithm, it is a guarantee that this algorithm is still relevant for use in today's industry. Even so, there is still no customer retention prediction research with banking industry case studies. The results of this research test, prove that using the C4.5 algorithm, successfully predict customer churn with an accuracy of 99.77%.

Pengaruh Aktivitas Galeri Investasi, Modal Minimal Dan Persepsi Risiko Terhadap Minat Investasi Saham Syariah

2024-01-22T11:27:23+07:00

Investment is a term that is no longer foreign and has become embedded in the world of economics and finance, in fact investment has become something that is of great interest to the general public and even students. Investment interest itself is a situation where a person has an interest in investing and tries to invest, with little capital, and to support this a person will continue to learn by attending seminars and discussions that discuss investment to reduce investment risk. This research aims to determine and analyze the influence of investment gallery activities, minimum capital and risk perception on interest in sharia stock investment. The method used in this research is a quantitative method with a data analysis method in the form of a coefficient of determination test. The sample in this research was 95 samples of FEBI UIN STS Jambi students class 2020-2022, by distributing a Likert scale questionnaire. The research results show that investment gallery activities influence interest in sharia stock investment as evidenced by a Sig value of 0,001 < 0,05. Minimum capital has no effect on interest in investing in sharia shares as evidenced by the Sig value of 0,264>0,05. Risk perception influences interest in investing in sharia shares as evidenced by the Sig value of 0,001<0,05. Investment gallery activities, minimum capital and risk perception together have a significant effect on interest in investing in sharia shares, with an Adjusted R Square value (coefficient of determination) of 0,644 or 64,4%, the remaining 35,6% is influenced by other variables outside this research. with a Standard Error Estimate of 3,523 or 35,23%.

Praktik Manajemen Laba Setelah Penerapan PSAK 72 Pada Sektor Properti Dan Real Estat Di Indonesia

2024-01-24T21:40:59+07:00

This study aims to analyze whether there are differences in earnings management practices after the adoption of IFRS 15 as contained in PSAK 72. The population of this study uses the property and real estate sector listed on the Indonesia Stock Exchange with the analysis period 2018-2021. Hypothesis testing was carried out using a non-parametric mean difference test, namely the Wilcoxon signed rank test. The results of this study indicate that there is a significant difference in the decline in earnings management practices after the implementation of PSAK 72. This theme supports that this standard is able to improve revenue recognition and provide more comprehensive guidance regarding contracts with customers so that profits reduce agency risk.

Analisis Jaringan Produksi Dan Inovasi Varian Rasa Pada Kue Sus Choux

2024-01-29T11:04:26+07:00

Building a business network is a crucial business strategy during the startup process. Business networking refers to relationships formed through various interactions among business players, professionals, and potential financial specialists (Ferira, 2023). While some studies have explored business networks, such as the analysis of TikTok as a platform for millennial business networking, there hasn't been specific research on production networks, which is a derivative of business networks. To address this gap and the literature void regarding production networks, the author proposes a scholarly title, "Analysis of Production Networks and Innovative Flavor Variants in Choux Pastry Puffs," with the goal of understanding production networks. Supply Chain Management (SCM) involves planning, management, and product activation, utilizing cost-effective strategies for controlled efficiency and increased profits (Hastari, 2023). According to Lukman (2021, p. 7), "Choux Pastry Puffs" fall into the moist cake category and are favored by sweet enthusiasts. Choosing it as a brand aims for easy recall and customer attraction, serving as a promotional strategy. The procurement of Choux Pastry Puffs' raw materials is simple, without signed contracts with suppliers; materials are directly purchased from a convenience store. While "Choux Pastry Puffs" is not native to Indonesia, innovation is expected to cater to diverse tastes. Analyzing production networks and innovative flavor variants in Choux Pastry Puffsaims not only to fulfill coursework requirements but also to open new business opportunities and attract public attention.

Peran Teknologi Informasi dalam Meningkatkan Efisiensi Pengadaan Barang dan Jasa di Organisasi Non-Profit

2024-01-30T08:03:15+07:00

Managing efficiency in the procurement of goods and services in non-profit organizations is a crucial aspect in supporting the continuity and sustainability of social missions. In the era of globalization and digital transformation, the role of Information Technology (IT) cannot be ignored. Non-profit organizations are often faced with challenges in improving procurement efficiency, including managing limited resources and limited access to the latest information. The main objective of this research is to analyze and document the impact of applying Information Technology in improving the efficiency of procurement of goods and services in non-profit organizations profit. The research design that can be used is a case study or field experiment. The results of this research show that the adoption of Information Technology (IT) in the procurement of goods and services in non-profit organizations makes a significant contribution to operational efficiency and achieving humanitarian goals. This success depends not only on the technology itself, but also on the organization's commitment to continuously developing IT policies and infrastructure.

Pengaruh Sumber Daya Alam Terhadap Pertumbuhan Ekonomi Di Kabupaten Tanjung Jabung Timur

2024-01-29T11:13:40+07:00

Natural resources are a major contributor to the formation of the national and domestic gross product, serving as a primary source of employment and being one of the dominant sectors in generating community income. Natural resources play a crucial role as supporting factors for economic growth in Tanjung Jabung Timur Regency. Despite consistently making significant contributions to the Regional Gross Domestic Product (PDRB) from 2013 to 2022, the economic growth rate of the Natural Resources Sector in Tanjung Jabung Timur tends to be slow. This research aims to investigate the influence of natural resources on economic growth in Tanjung Jabung Timur during the period 2013-2022. The study uses purposive sampling for its sample selection. The data utilized comprises time series data from 2013 to 2022. The results of this research indicate that variable X does not have a significant impact on variable Y at the 0.05 significance level. Therefore, the null hypothesis stating that there is no significant influence from variable X1 (Sector A) and X2 (Sector B) on variable Y (Growth Rate) is accepted. The statistical test results show that the p-value for variable X is greater than the predetermined significance level (p > 0.05). This indicates the insignificance of the relationship between variable X and variable Y. In other words, the variation in variable X cannot significantly explain the variation in variable Y in the context of this study.

Implementasi Digital Marketing Terhadap Perkembangan UMKM Di Huntap Pombewe Kabupaten Sigi

2024-01-30T13:26:28+07:00

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy by significantly contributing to Gross Domestic Product (GDP) and employment. This study aims to explore the impact of using digital marketing on sales, marketing strategies, and obstacles faced by MSME players in Pombewe Huntap. The triangulation method is used to ensure data validity by collecting information from various sources, methods, and theories. The research population involves MSME players in Pombewe Huntap who have implemented digital marketing in selling their products. The difference in income after using digital marketing can be seen from the increase in product sales, because it reaches a wider market, including the Sigi Regency and Palu City areas. The obstacles faced involve network constraints, which affect the display of images and the attractiveness of live streaming sales. The results show that digital marketing has a positive effect on the sales and marketing strategies of MSMEs in Pombewe Huntap. Although there are several obstacles such as unstable internet connections, delivery delays, transaction fraud, and manipulation of admin numbers, the application of digital marketing provides tangible benefits in increasing marketing and sales of MSME products.

Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare “Skintific”

2024-01-30T15:02:15+07:00

The purpose of this study is to investigate how consumer decicsion to buy Skintific skincare products are influenced by brand perception and product quality. This study uses quantitative metodhs. Customers of Skintific skincare products made up the full study population. There were 100 responders in the study’s sample. Primary and secondary data are the two types of data that were gathered. Partial Least Square (PLS) using SmartPLS 4.0 software were employed in this investigation. The findings demonstrated that consumers’ decisions to buy Skintific skincare products were not significantly influenced by the brand’s perception. A major factor in customers’ decision to purchase Skintific skincare products is product quality. Thus, in a order to influence more customer purchase decision, Skintific skincare products must maintain their excellent product quality and brand image.

Strategi Pemasaran Inovatif Produk Kacandipa Dalam Menentukan Potensi Pasar Di Desa Sunju

2024-01-30T16:04:00+07:00

This study aims to investigate innovative marketing strategies for Kacandipa products in Sunju Village using a SWOT analysis approach. By combining qualitative data from scientific literature and observations, we analyzed the internal strengths, weaknesses, opportunities, and threats that affect the marketing of Kacandipa products. The results of the SWOT analysis identified product uniqueness, utilization of local raw materials, strong local reputation as key strengths, while limited distribution and lack of consumer awareness are some of the weaknesses faced. In the face of digital market expansion opportunities and government support, we formulated a TOWS strategy that includes strengthening digital market expansion, supply chain optimization, and increasing consumer awareness. The practical implication of this research is to provide guidance for local businesses to develop effective and sustainable marketing strategies for Kacandipa products in the Sunju Village market and possibly beyond that geographical boundary. It is hoped that the results of this study can contribute to the local marketing literature and provide insights for practitioners in optimizing the market potential of local products.

Analisis Peranan Kartu Member Terhadap Minat Belanja di Indomaret

2024-02-19T15:02:31+07:00

The aim of this study is to see how member cards influence shopping interests in Indomaret districts. This study analyzes the relationship between independent variables (user member card characteristics) and dependent variables. (minat belanja). As the results of the analysis show, there is a correlation between predictor variables related to member card usage and shopping interests. However, a low R-squared value, around 4.1%, suggests that the model cannot explain the variation of shopping interests well. It suggests that factors outside the model can influence the purchasing interest of member card users. The F-statistic value of 1,411 indicates that the overall statistical test of the model was successful; however, the F value must be compared with the relevant critical value to ensure the significance of the Model. Because the low level of explanation indicates the inability of the model to predict variations, the importance of careful interpretation is pointed out

Analisis Kepuasan Pelanggan Berbelanja di Pasar Swalayan Maju Bersama terhadap Ketersediaan Produk Sembako

2024-02-20T09:19:06+07:00

The aim of this research is to evaluate the relationship between customer satisfaction at the Maju Bersama Supermarket and the availability of basic food products. Data was obtained through a survey involving 30 supermarket customers. The research method used is simple linear regression. The analysis results show that the availability of basic food products has a limited influence on variations in customer satisfaction; This shows that this factor only has a small influence on the level of customer satisfaction in the supermarket.

Perbandingan Kepuasan Konsumen Terhadap 3 Minuman Kekinian di Medan (KOI,CHATIME,KOPKEN)

2024-02-20T09:19:18+07:00

Urban lifestyles have integrated modern drinks, and this phenomenon has had an impact on cities such as Medan in North Sumatra. The aim of this research is to compare the level of customer satisfaction with three types of contemporary drinks that are popular in Medan. This research uses quantitative research methods and uses samples randomly selected from customers who visit contemporary drink shops in various areas of Medan. The survey method is used as the main method. This research methodology is designed to collect quantitative data about consumer preferences, variables that influence satisfaction, and their perceptions of product quality, service, and price. Data analysis was carried out using appropriate statistical tools to compare the level of consumer satisfaction between the three types of modern drinks selected.

Peranan Endorse “Aice” Terhadap Keputusan Pembelian

2024-02-20T09:19:30+07:00

There are various ways to do marketing carried out by companies and one of them is promotion, one of the current trendy promotional techniques is to use endorsements which can then influence consumer purchasing decisions. This study was conducted with the aim of knowing how much influence endorsement has on purchasing decisions on ice cream brand aice in Medan. This research is descriptive research with a quantitative approach. The sample in this study amounted to 35 community respondents who had seen aice advertisements with random sampling techniques regardless of strata in the population or what is commonly referred to as simple random sampling. Data was collected through a questionnaire via google form. The results showed that Endorsement had a partially significant effect on Purchasing Decisions with a t value of 8.873> t table 1.69092 and Endorsement had a simultaneous effect on Purchasing Decisions with an F value of 78.731> F table 2.86 with a regression coefficient value of 83.9%.

Perbandingan Kepuasan Pelanggan Terhadap 3 Brand Minuman Kekinian di Medan

2024-02-20T09:19:44+07:00

The main objective of this study was to determine the satisfaction comparison between 3 contemporary beverage brands in Medan. This research falls into the category of quantitative research. The study population consisted of consumers of the contemporary beverage brands TOMORO, KOPI KENANGAN and STARBUCKS in Medan city, and a sample of 30 respondents was selected using the simple random sampling method. Data collection was carried out using a questionnaire via google form. From the analysis, it was found that the KOPI KENANGAN beverage brand has a higher level of satisfaction compared to the TOMORO and STARBUCKS beverage brands. This is due to affordable prices, large product variations and good product quality.