Strategi Pemasaran Produk Getas di IKM Barokah Desa Kebundadap Timur, Kecamatan Saronggi
DOI:
https://doi.org/10.47861/jipm-nalanda.v2i1.876Keywords:
Marketing Strategy, Stickers, Promotion, GetasAbstract
In facing increasingly complex market dynamics, it is important for SMEs to continue to develop effective marketing strategies. SMEs in the East Kebundadap village have brittle product production activities that are still developing. However, there are a few obstacles in marketing and promotion. This service aims to provide understanding and assistance to SMEs of Getas products in effective and efficient marketing, as well as being able to compete effectively with similar products, as well as increasing the effectiveness of Getas product marketing strategies. This is done so that the production and business of the IKM continues to run. And in the end it can help the economy of the community in the village of East Kebundadap. The methods used are preliminary studies, outreach, mentoring and monitoring. The result of this activity is that SMEs are able to understand and implement marketing strategies such as attractive stickers, developing sales networks, promotions using offline media (pamphlets), and promotions via social media.
References
Anwar, S., Hermanto, B., & Kurdi, M. (2021). Pemberdayaan Usaha Ekonomi Produktif Bagi Masyarakat Miskin Di Kecamatan Kalianget. Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pemberdayaan Masyarakat Sosial Ekonomi), 1(1), 21-23.
Arifin, M., Kurdi, M., & Anwar, S. (2021). Strategi Pemasaran Digital Dalam Meningkatkan Volume Penjualan Pada Amanda Cafe Di Era Revolusi Industri 4.0. Journal MISSY (Management and Business Strategy), 2(1), 32-37.
Kurdi, M. (2022). Strategi pemasaran semen merah putih untuk meningkatkan kepuasana pelanggan pada cv. Adi candra sumekar kabupaten sumenep. Journal of Social Sustainability Management, 3(1), 32-39.
Kurdi, M., & Firmansyah, I. D. (2020). Strategi Peningkatan Daya Saing UMKM Di Kabupaten Sumenep Melalui E-COMMERCE. Jurnal Sains Sosio Humaniora, 4(2), 569-575.
Kurdi, M., & HRA, C. (2023). Teori dasar manajemen. Dasar manajemen dalam organisasi, 1.
Lewaherilla, N. C., Wardhana, A., Kurdi, M., Rismanty, V. A., Kurniawati, D., Sari, E. J., ... & Fahmi, A. (2021). MSDM (Kunci Keberhasilan Organisasi). Media Sains Indonesia.
Mahardika, R. (2020). Strategi Pemasaran Wisata Halal. Mutawasith: Jurnal Hukum Islam, 3(1), 65-86
Novalia, F. E., Firdaus, M., & Hidayah, T. (2018). Analisis Strategi pemasaran untuk meningkatkan penjualan pupuk pertanian bersubsidi pada kios resmi UD. Hasri Jaya di Kecamatan Silo Kabupaten Jember. Jurnal Agribest, 2(1).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Atfalina Unsa Hidayatin, Ika Wahidawati, Yesi Aprilatul Marisa, Dina Wardana, Moh. Kurdi, Sayyida Sayyida
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
