Strategi Komunikasi KPI (Komisi Penyiaran Informasi) dalam Mensosialisasikan TV Digital
DOI:
https://doi.org/10.47861/tuturan.v2i1.707Keywords:
Analog Switch Off, Broadcasting, Digitalization.Abstract
The aim of this research is to introduce the public to the digitalization of broadcasting, especially television in Indonesia and DKI Jakarta in particular. Currently we are entering the era of digitalization of broadcasting marked by ASO. For this reason, KPID DKI Jakarta is holding this JBeX activity, one aim is to provide sufficient information to the public regarding digitalization of broadcasting. Because usually when we talk about digital, people only know about digital internet. The method used is descriptive qualitative research with case studies. The information collection method used includes in-depth interviews and obtaining other information such as documents and other data sources related to this research. Based on the results of the research that has been carried out, the researchers then held a discussion regarding the results of the data obtained regarding KPI communication strategies in socializing Digital TV. In this research, researchers used persuasive theory and Lasswell's communication model. The result was that the Indonesian Broadcasting Commission built additional towers to strengthen the signal. This is proven by the large number of people who switch to digital TV channels rather than other TV channels. The Indonesian Broadcasting Commission also verifies digital TV data in maximizing broadcast signals. These improvements make the picture and sound quality much better compared to analog TV broadcasts.
References
Abdullah, A., & Puspitasari, L. (2018). Media Televisi Di Era Internet. ProTVF, 2(1), 101. https://doi.org/10.24198/ptvf.v2i1.19880
Budhirianto, S. (2014). Sikap Masyarakat Terhadap Kampanye Televisi Digital pada Media Televisi. Jurnal Penelitian Komunikasi Dan Opini Publik, 18(3), 189–208.
Eropa, D. (n.d.). STRATEGI SOSIALISASI MIGRASI SISTEM PENYIARAN ANALOG KE DIGITAL DI JAWA TENGAH. 755–766.
Iskndar, D., & Restu, D. M. (2019). Difusi Inovasi Siaran Televisi Digital pada Masyarakat Jakarta. Prosiding Peningkatan Mutu Perguruan Tinggi, indicator 4, 143–151.
Jurusan, D., Elektronika, T., Teknik, F., & Makassar, U. N. (2010). MIGRASI KE TELEVISI DIGITAL (DTV) DAN PROSPEK PENGEMBANGANNYA Tasri Ponta.
Kadek Claria, D. A., & Sariani, N. K. (2020). Metode Komunikasi Persuasif untuk Meningkatkan Motivasi Berwirausaha Masyarakat di Desa Kesiman Kertalangu pada Masa Pandemi Covid-19. Linguistic Community Services Journal, 1(1), 1–8. https://doi.org/10.55637/licosjournal.1.1.2281.1-8
Laksana, A., Nashrudin, A., & Ferdiana, R. (2022). Televisi Analog Ke Digital Dan Pendampingan Pembagian Set Top Box ( STB ) Kepada Masyarakat Tidak Mampu. Jurnal Abdimas Bina Bangsa, 3(2), 340–347.
Murtani, A. (2019). Sosialisasi Gerakan Menabung. Seminar Nasional Hasil Pengabdian Kepada Masyarakat 2019 Sindimas, 1(1), 279–283.
Nida, F. L. K. (2014). Persuasi dalam media komunikasi massa. Jurnal Komunikasi Penyiaran Islam “AT-TABSYIR,” 2(2), 77–95.
Polgan, J. M., Utomo, A., Sari, A., Luhur, U. B., & Box, S. T. (2023). Dampak Ekonomi pada Migrasi Siaran TV Digital bagi Masyarakat dalam Pembagian Set Top Box Gratis Tidak Merata di Provinsi Banten ( Studi Kasus di Kabupaten Pandeglang ). 12, 926–933.
Putri, S., & Amelia. (2022). Strategi Komunikasi Persuasif : Komunitas Bikers Subuhan Pangkalpinang dalam Mewujudkan Visi Organisasi. Komunikasia, 2(2), 1–16.
Rasidin, M., Witro, D., Yanti, B. Z., Purwaningsih, R. F., & Nurasih, W. (2020). the Role of Government in Preventing the Spread of Hoax Related the 2019 Elections in Social Media. Diakom : Jurnal Media Dan Komunikasi, 3(2), 127–137. https://doi.org/10.17933/diakom.v3i2.76
Sekarningrum, B., Sugandi, Y. S., & Yunita, D. (2020). Sosialisasi dan Edukasi Kangpisman (Kurangi, Pisahkan dan Manfaatkan Sampah). Kumawula: Jurnal Pengabdian Kepada Masyarakat, 3(1), 73. https://doi.org/10.24198/kumawula.v3i1.25244
Sikumbang, A. T., Effendy, E., & Husna, U. (2019). Efektifitas Komunikasi Persuasif Penyuluh Agama Islam Dalam Pembinaan Majelis Taklim Kota Langsa. At-Balagh, 3, 30–47.
Simamora, J., Yuniarso, S. W., & Pamungkas, S. (2022). Analisis Faktor Penghambat Analog Switch Off (Aso) Ke Televisi Digital Di Indonesia Dari Perspektif Mediamorphosis. The Source: Jurnal Ilmu Komunikasi, 4(2), 23–36.
Sosialisasi, A., Pengetahuan, T., & Serdang, K. D. (2020). Novita Fransisca Sitohang, Edison Parulian.
Suryana, A. (2019). Konsep-konsep Dasar Komunikasi Persuasif. 1–51.
Warsito. (2022). IMPLEMENTASI ANALOGUE Switch Off (ASO) LEMBAGA PENYIARAN PUBLIK TVRI RIAU MENUJU DIGITAL TERRESTERIAL TELEVISION BROADCASTING. Http://Repository.Uhn.Ac.Id/Handle/123456789/7029, 1–11.
Wijaya, I. S. (2015). Perencanaan dan Strategi komunikasi dalam kegiatan pembangunan. Jurnal Perencanaan Dan Strategi Komunikasi, XVIII(1), 53–61.
Yanto, & Indria. (2021). Television Digital Broadcasting Migration 2022 Area Province Bengkulu. Jurnal ISO, 1(1), 1.
dayati, S.N. (2016). Pengaruh Pendekatan Keras dan Lunak Pemimpin Organisasi terhadap Kepuasan Kerja dan Potensi Mogok Kerja Karyawan. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 5(2), 57-66. http://dx.doi.org/10.30588/SOSHUMDIK.v5i2.164.
Risdwiyanto, A. & Kurniyati, Y. (2015). Strategi Pemasaran Perguruan Tinggi Swasta di Kabupaten Sleman Yogyakarta Berbasis Rangsangan Pemasaran. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 5(1), 1-23. http://dx.doi.org/10.30588/SOSHUMDIK.v5i1.142.
Bator, R. J., Bryan, A. D., & Schultz, P. W. (2011). Who Gives a Hoot?: Intercept Surveys of Litterers and Disposers. Environment and Behavior, 43(3), 295–315. https://doi.org/10.1177/0013916509356884.
