ALVIN RAMADHAN; OKTAVIANA PURNAMASARI. Pengaruh Viral Marketing Mixue Terhadap Keputusan Pembelian: Survei Pada Followers Instagram @mixueindonesia. TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora, [S. l.], v. 2, n. 1, p. 316–328, 2024. DOI: 10.47861/tuturan.v2i1.897. Disponível em: https://e-journal.nalanda.ac.id/index.php/TUTURAN/article/view/897. Acesso em: 7 jul. 2024.