TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Journal Title: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Initials: TUTURAN Frequency: Februari, Mei, Agustus dan November. Print ISSN: 2985-9743 Online ISSN: 2985-9204 Editor in Chief: RAHULA HANANURAGA DOI: 10.47861 Publisher: Institut Nalanda TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora adalah jurnal ilmiah bersifat open accsess dan proses penerbitan artikelnya melalui proses review. Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi, Sosial dan Humaniora. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora dan ditulis dengan mengikuti pedoman penulisan jurnal. Jurnal ini diterbitkan 4 kali setahun: Februari, Mei, Agustus dan November. Silakan buat Artikel Template baru lalu kirimkan naskah Anda. Indexed by : Journal Sponsors and Partners :
Representasi Oksidentalisme dalam Film Gintama (2017)
Movies can influence audiences' perceptions of foreigners who are a minority group in society. There are positive and negative views of Westerners formed in Japanese films. The live-action movie “Gintama” uses the historical setting of Japan in the Bakumatsu period where Western countries succeeded in forcing Japan to open relations with foreign countries. This study attempted to determine the representation of occidentalism in Gintama movie. Using a qualitative descriptive research method that relies on Roland Barthes' semiotic analysis, this study analyzed the representation of occidentalism in this film through stages of analysis at the denotation level and connotation level. The analysis process involved documentation as a data collection technique. The results of the study showed the existence of denotative and connotative meanings that represent occidentalism in the historical story of Japan during the Bakumatsu period that is presented in this film. The results of the study indicated that occidentalism in the film Gintama is in accordance with the concept of occidentalism explained by Ian and Buruma where the West tends to be viewed negatively while Japan tends to be depicted positively.
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An Analysis of Directive Speech Act in the“A Man Called Otto” Movie
The objective of this research was to describe he types of directive speech act found A Man Called Otto movie. The method applied in this research was designed in qualitative descriptive. This research used human instrument by herself. The data was analyzed by describing the type of directive speech act in a movie. In collecting the data, the researcher watched A Man Called Otto movie and in analyzing the dataBased on the result of data analysis, the researcher found out four types of directive speech acts. The first type was commanding as the highest with 30 utterences. The second types was requesting with 28 utterances The third types was suggesting with 22 uttences. The last type was ordering. In conclusion, command was used to direct people or person to do something or do what the speaker wants, requesting was the expression of the speaker wants, request usually used in polite ways, suggestion was the opinion about what the addressee should or should not do from the speaker and in order, before do what the speaker wants, the listener will check the order of the speaker.
Peran Humas dalam Pelaksanaan Branding Terminal Tipe A Tirtonadi
Public Relations (PR) has a strategic role in building a positive image of an institution. This study aims to analyze the role of public relations of Tirtonadi Type A Terminal in the implementation of branding. The research method used is a qualitative approach with data collection techniques through interviews, observation, and documentation. The results showed that the public relations of Tirtonadi Type A Terminal carried out four main roles, namely as a communicator, relationship builder, back-up management, and good image maker. However, there are still challenges in the consistency of communication strategies and the image of the terminal in the community. SWOT analysis shows the need for improvement in social media management and public services to improve the terminal's image.
Representasi Komunikasi Efektif antara Orang Tua dan Anak di Media Sosial: Analisis pada Akun Tiktok @Shabiraalula&Ayah
Effective communication between parents and children is a key element in establishing a harmonious, understanding, and supportive family relationship. In the digital era, social media has become an integral part of daily life, including within family communication dynamics. TikTok, as one of the most popular social media platforms, serves not only as a source of entertainment but also as a medium for building and displaying interpersonal relationships, including those between parents and their children. This study aims to explore how effective communication between parent and child is represented through the TikTok account @Shabiraalula&Ayah. Using a descriptive qualitative approach, this research analyzes various video content featuring father-daughter interactions to identify forms of communication present in their exchanges. The findings reveal that the communication displayed is characterized by openness, expressions of affection, humor, emotional support, and active engagement from both sides. The relationship portrayed in these videos reflects a healthy and balanced communication pattern that can serve as a positive example for a wider audience. Furthermore, social media proves to be a potential space for strengthening family bonds and promoting positive parenting messages. These findings emphasize that the wise use of social media can contribute to improving family relationships, especially between parents and children.
Pengaruh Konten Instagram Crosl.Store (Crsl.Store) terhadap Minat Beli
In attracting consumers, every company has various strategies, including creating Instagram content with good ideas and visualisation to increase sales. One example of a fashion company that does this is crosl.store (crsl. store). Discovering the Instagram content at Crsl.Store, the buying interest of Crsl.Store consumers, and the extent to which Crsl.Store Instagram content influences buying interest are the main objectives of this study. According to this theory, Instagram posts (including Content Type, Stories, and Profile) and buying interest (including Attention, Interest, Desire, and Action) are the inputs. Using a descriptive survey method, this research takes a quantitative approach. In order to gather this information, we sent out surveys to all 77 people who followed the @crsl.store Instagram account. Methods of sampling based on the probability of occurrenceThat method of sampling is known as random sampling. From all statements of variable Y in the research questionnaire, it was found that the overall effect of Crsl.Store Instagram Content was well-received (agreed) by respondents. Additionally, respondents agreed with the overall effect of Instagram Content on Buying Interest. The magnitude of the influence of Crsl.Store Instagram Content was found to have a positive and strong relationship of 0.759 with the buying interest of Instagram followers @crsl.store as a percentage of Instagram Content.
Analisis Perbandingan Metode Produksi Film Dokumenter: Pendekatan Vertikal Vs. Horizontal
This study aims to analyze the general process of documentary film production, including independent documentaries, television documentaries, and documentaries produced for cinemas. In its production, documentary films typically involve professionals with specialized expertise, such as scriptwriters, directors, cinematographers, sound designers, and editors. However, with technological advancements, documentary film production can now be carried out with fewer crew members, even by a single individual. Therefore, there are two production approaches: the vertical method and the horizontal method. The vertical method refers to production conducted independently by one or a few individuals, while the horizontal method involves a larger production team. This study employs a qualitative method with a document study approach, collecting information from various sources, including books, scientific journals, and relevant online media. The research findings indicate that documentary film production approaches can be categorized into vertical and horizontal methods. The choice of production method is influenced by various factors, such as the historical development of documentary films, the education level and experience of the crew, and the production concept.
Copyright (c) 2025 TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Tayangan Program Brownis TRANSTV terhadap Minat Menonton
“Brownis” is a program that airs on TRANSTV. Brownis (Obrowlan Manis) is a talk show that airs on Trans TV since August 21, 2017 with the main hosts Ruben Onsu, Ayu Ting Ting and Wendi Cagur. This program discusses various coverage and styles. The purpose of this study is to measure the Influence of TRANSTV’s “Brownis” Program on Viewer Interest. The theories used in the Program are Format Power, Star Power, and Information Power. Including elements of Viewer Interest including Liking, Interest, Attention and Need. The approach in this study is quantitative, survey method. Data collection techniques are carried out by distributing questionnaires. Sampling uses the Probability Sampling technique. The collected data is then processed using SPSS version 23 to obtain accurate calculations. The conclusion is that TRANSTV’s “Brownis” Program has a significant influence on Viewer Interest with a t-count value (2.882) > t-table (1.992). With the percentage of the Event Program having an influence on Viewing Interest of 77.6% while the remaining 22.4% is influenced by other factors.
Peran Feminisme dalam Strategi Komunikasi Akun Instagram @evtessia
In the midst of the ever-increasing digital wave, social media has revolutionised the way we communicate, spread ideas and voice our aspirations. Instagram, as one of the leading platforms, is not only a platform for visual expression, but also a strategic arena to spread deep social values. Among them, feminism, as a movement that promotes women's justice and empowerment, finds space to flourish and interact with millions of users around the world. The purpose of this study is to examine the role of feminism in the communication strategy of @evtessia's Instagram account. Using a qualitative approach and content analysis method, this research examines how feminist values are incorporated in the visual and narrative content published by the account. Data was collected by observing the interaction between content uploaded over the past six months with the account and followers. The results of the analysis show that @evtessia consistently translates messages of female consent, gender-specific justice and critique of patriarchy through the use of symbols, colours and texts that reflect a feminist perspective. In addition, the communication strategies implemented also create spatial interactions that support key dialogues on gender equality issues, creating a solid community on the social media platform. The findings are expected to help us understand the role of social media as a tool to support social change and to enhance feminism in the digital age.
Tindak Tutur Ilokusi dalam Video “Membedah 100 Hari Kabinet Prabowo” di Kanal YouTube Raymond Chin: Kajian Pragmatik
This research discusses the use of illocutionary speech acts in videos uploaded on Raymond Chin's YouTube channel. The main purpose of this research is to identify and analyze the types of illocutionary speech acts that appear, such as assertive, commissive, directive, expressive, and declarative. This research uses a descriptive qualitative approach with data collection techniques in the form of listening and recording, and data analysis through agih and padan methods. Assertive speech acts are used to convey the speakers' opinions and beliefs about social and political situations. Directive speech acts function to invite the audience to engage and think critically. Declarative speech acts are used to state facts or emphasize the speaker's views. Meanwhile, commissive speech acts show the speaker's ability or intention in responding to the topic being discussed, and expressive speech acts show the speaker's emotions, both in the form of appreciation and criticism. Raymond Chin utilizes various illocutionary strategies to deliver criticism in an analytical way, build audience engagement, and express his opinions politely and effectively in the context of digital communication.
Pengaruh Promosi Program Studi Ilmu Komunikasi terhadap Minat Mendaftar Mahasiswa Ilmu Komunikasi Universitas Mbojo Bima
Promotion is one way to introduce products or services owned by a person or a company. Promotion is used by campuses to show the image of the campus to a large audience. Promotion is one of the factors that influence student interest in registering at a university. Data from the Communication Science Study Program at Mbojo Bima University shows a decrease in the number of students, which previously had 92 students and then in the following year only 67 students. This study aims to determine whether there is an influence of the promotion of the Communication Science Study Program on the interest in registering Communication Science students at Mbojo Bima University. This research is quantitative research, with a sample of 75 samples calculated using the slovin formula. The research instruments used were Likert scales and questionnaires. Data analysis using the chi square test SPSS version 25.00. The results of the study were that there was an effect of the promotion of the Communication Science Study Program on the interest in registering Communication Science students at Mbojo Bima University by 56.1%. Promotion carried out by the Communication Science Study Program must be maintained or if necessary increased again so that the Communication Science Study Program at Mbojo Bima University can be known to a large audience.
Komunikasi Lintas Budaya di Era Digital sebagai Strategi Mengurangi Stereotip terhadap Masyarakat Madura
This study explores how cross-cultural communication in the digital era can serve as a strategy to reduce negative stereotypes against the Madurese community. Stereotypes portraying Madurese people as harsh or aggressive often circulate in digital spaces, reinforcing unfounded prejudices. Using a descriptive qualitative approach, this research involved interviews with ten informants, five Madurese individuals and five non-Madurese individuals who actively use digital media. The findings indicate that digital platforms can serve as effective spaces for fostering intercultural dialogue, offering more accurate representations of Madurese cultural values, and minimizing misunderstandings through digital cultural literacy. However, without proper management, digital media may also amplify harmful stereotypes. Therefore, cross-cultural communication strategies grounded in education, open dialogue, and government-supported policies are essential to cultivating inclusive digital spaces and promoting fairer intercultural understanding. This research highlights the importance of using digital communication to bridge cultural divides and address bias, especially in a diverse and multicultural society like Indonesia.
Dinamika Wacana Kemiskinan dan Implementasi Program Keluarga Harapan di Kota Makassar: Perspektif Sosial dan Politik
. Poverty is a multidimensional problem that is not only related to economic aspects but also social and cultural. The Family Hope Program (PKH) in Makassar City is implemented as an effort to empower poor families through conditional assistance that requires active participation of recipients in fulfilling their children's education and health obligations. This study aims to analyze the construction of poverty discourse in the implementation of PKH, discourse contestation between social actors, and its impact on participation and legitimacy of the program. The research method used is qualitative with a descriptive approach, involving in-depth interviews and participatory observations of 15 beneficiaries and 3 social assistants in Makassar. The results of the study show that the official discourse of poverty based on administrative data often ignores the complexity of the experiences of the poor, thus giving rise to resistance and the emergence of counter-discourses that demand recognition of local narratives. This contestation has an impact on the limited space for dialogue and community participation, which results in the social legitimacy of PKH becoming fragile. Social assistants play an important role in facilitating inclusive communication and empowerment of beneficiaries, increasing their sense of ownership and active participation. In conclusion, the success of PKH is highly dependent on the transformation of poverty discourse to be more responsive and inclusive, strengthening the capacity of facilitators, and building a participatory deliberative public space to strengthen the legitimacy and effectiveness of the program.
Dari Netflix Ke Negeri Gingseng: Komunikasi Budaya dan Pariwisata dalam Film 20th Century Girl
In the context of globalization, film functions as a strategic medium for cultural exchange and the reinforcement of national identity. This study investigates 20th Century Girl (2022), a South Korean film distributed by Netflix, as a vehicle for intercultural communication and film-induced tourism. Employing a descriptive qualitative method and content analysis, the paper explores how narrative nostalgia, thematic depth, and cultural representation generate emotional engagement and stimulate interest in South Korea as a travel destination. The study also highlights the pivotal role of Netflix in globalizing Korean audiovisual content and strengthening the Korean Wave (Hallyu). Findings indicate that the film not only illustrates essential Korean cultural values such as the importance of friendship, family, and school traditions but also indirectly showcases cultural tourism assets, including filming locations and local lifestyles. These insights affirm the significance of cinema as a tool of cultural diplomacy and soft power for enhancing South Korea’s image on the global stage.
Komunikasi Interpersonal dan Representasi Identitas Lokal dalam Serial When Life Gives You Tangerines:
This study investigates how the Korean television series When Life Gives You Tangerines (2025) depicts the local identity of Jeju Island. The research analyzes dialogue, scenes, and visuals that portray interpersonal communication among characters and Jeju culture using a descriptive qualitative approach with content analysis. The findings show that local values can be transmitted through interpersonal communication via Jeju dialect and calm communication style. Jeju Island is portrayed as a living identity rather than merely a backdrop, the series positions Jeju as a meaningful cultural destination, landscapes and artifacts strengthen cultural identity, and the narrative emphasizes authenticity. Additionally, the series conveys messages of Korean cultural preservation through the depiction of 1950s traditions.
Analisis Dampak Penayangan Film 5 CM sebagai Media Komunikasi terhadap Sektor Pariwisata di Kawasan Gunung Semeru
The tourism sector is a strategic industry that plays a significant role in economic development. One of the most effective forms of tourism promotion is through film media. This study aims to examine the impact of the film 5 cm on the tourism sector in the Mount Semeru area. The research method used is descriptive qualitative with data collected through literature studies. The results indicate that the screening of the film 5 cm had a significant influence on the increase in tourist visits. Moreover, the film also affected tourists’ motivation to visit Mount Semeru. However, the surge in visitors following the film's release has led to various challenges, such as increased waste generation, pressure on environmental carrying capacity, and potential conflicts between conservation efforts and tourism activities. This study concludes that film-based promotion must be accompanied by sustainable tourism management to ensure that economic benefits do not come at the expense of environmental preservation..
This article discusses the Paijo art group as a medium for the formation and expression of the identity of today’s youth or Generation Z through the arts, especially in the field of theater. The shift from the New Order to the Reform Era has created an atmosphere that can lead youth to lose direction in their quest for identity. During the New Order era, "Gondrong" became a symbol of youth at that time, representing resistance and freedom of expression. However, the Reform Era, which has brought youth into the rapid development of technology and information, has created a gap between the millennial and Generation Z. Amidst this advancement, Generation Z is faced with global cultures that were previously difficult to access, resulting in many choices that ultimately lead youth into a crisis of identity. While in the New Order, binding policies produced a uniform and clear identity. The Paijo Art Group emerges as a reflective medium for youth in the process of discovering their identity through a creative and collaborative spirit. The symbols and emblems within the Paijo art group carry strong meanings that underlie the formation of this distinctive art group. This research is conducted to explore the importance of future goals for young people and to rise together, accompanied by the passionate fighting spirit they manifest within the Paijo art group, promoting the symbols and ideology of the group.
Peran Komunikasi Keluarga dalam Interaksi Wisata pada Film Keluarga Cemara
This study examines how verbal and nonverbal cues in the movie represent interpersonal communication among family members using a qualitative-descriptive methodology, semiotic analysis and Lasswel theory. The results show that openness, empathy, collaborative decision-making, and togetherness—all essential components of good family communication are major themes that influence the characters' ability to bounce back from both emotional and financial adversity. Abah is a crucial character who represents accountability, love, and tenacity. She also illustrates how communication may be used to fortify family ties in times of adversity. According to the study's findings, family communication is essential for settling disputes and building social support within the family in addition to preserving emotional intimacy.
Representasi Komunikasi Remaja dalam Film Dilan 1990 dan Pengaruhnya terhadap Citra Pariwisata Kota Bandung
This study explores the representation of teenage communication in the film Dilan 1990 and its impact on the image of Bandung as a tourist destination. Using a descriptive qualitative approach and open-ended questionnaires, the research analyzes patterns of interpersonal communication between characters and viewers' emotional responses. Findings reveal that Dilan’s character demonstrates a poetic, humorous, and confident communication style, while Milea exhibits a more reflective and expressive approach. The balance of verbal and nonverbal language in the film fosters emotional closeness between the audience and the characters. Additionally, the portrayal of Bandung with a romantic and nostalgic atmosphere enhances its visual appeal, shaping a positive perception of the city. Filming locations such as Milea’s House, Warung Bi Eem, and Buah Batu Street have become tourist attractions through film-induced tourism. These findings indicate that film can serve as a strategic medium in constructing destination imagery through emotional and symbolic representation.
Pengaruh Narasi dan Budaya Lokal dalam Film Ngeri-Ngeri Sedap terhadap Komunikasi Pariwisata melalui Ulasan Penonton
This research aims to analyze the representation of Batak culture in the film Missing Home by Bene Dion Rajagukguk in relation to interpersonal communication and its impact on the development of tourism in North Sumatra, particularly Bukit Holbung. The method used is a qualitative approach with in-depth analysis of questionnaire data based on audience reviews. The findings indicate that the film successfully portrays the values of custom, interpersonal communication, and the dynamics of Batak families authentically, thereby increasing public interest in visiting the filming locations. Additionally, the increase in tourist visits to Bukit Holbung following the film's screening has a positive impact on the local economy through the development of facilities and products managed by local BUMDES (village-owned enterprises). The implications of this research emphasize the importance of film media as an effective means of promoting culture and tourism, while also encouraging the preservation of traditional values in a modern context. This research is expected to serve as a reference for the development of culture-based tourism and intercultural communication in Indonesia.
Komunikasi Interpersonal antara Orang Tua dan Anak dalam Film Susah Sinyal: Analisis Dinamika Emosional dan Peran Konteks Budaya
Artikel ini menganalisis dinamika komunikasi interpersonal antara orang tua dan anak dalam film Susah Sinyal (2017) sebagai cerminan konflik afektif dan ketegangan nilai budaya dalam keluarga urban Indonesia. Melalui pendekatan kualitatif-deskriptif berbasis analisis naratif dan semiotik, artikel ini mengkaji relasi antara karakter Ellen dan Kiara dengan menyoroti perubahan emosi, gaya komunikasi, serta faktor budaya yang mempengaruhi kedekatan atau jarak psikologis antara keduanya. Temuan menunjukkan bahwa dominasi peran ibu sebagai figur otoritatif dan ketidakhadiran emosional setelah kematian ayah menciptakan pola insecure attachment pada anak, yang tercermin dalam komunikasi yang tertutup, reaktif, dan penuh resistensi. Isolasi geografis di Sumba memicu transformasi komunikasi dari relasi yang sarat konflik menuju pola interaksi yang lebih terbuka dan empatik, seiring dengan terbangunnya kembali rasa saling percaya dan keintiman emosional. Konteks budaya kolektivistik dan jarak kekuasaan yang tinggi juga mempengaruhi bagaimana afeksi dan otoritas diekspresikan dalam keluarga, memperlihatkan kontras antara kehidupan urban yang kaku dengan representasi rural yang lebih humanistik dan ekspresif. Kesimpulannya, film ini tidak hanya menjadi representasi konflik generasional, tetapi juga menawarkan refleksi atas pentingnya komunikasi empatik dalam membangun kembali relasi keluarga yang retak. Penelitian ini menekankan urgensi pendekatan lintas budaya dan afektif dalam studi komunikasi keluarga berbasis film lokal.
Aksi Kamisan; Tolak RUU TNI sebagai Representasi Pemuda dan Gerakan Sosial menurut Perspektif Charless Tilly
This study discusses Aksi Kamisan as a contemporary social movement initiated by youth, particularly in the Jember region, aimed at rejecting the Military Bill (RUU TNI) and advocating for the enforcement of human rights (HAM). Using a qualitative approach with a phenomenological method, this research analyzes Aksi Kamisan through Charles Tilly’s theory of social movements, which includes the elements of campaigns, repertoires of contention, and WUNC display (worthiness, unity, numbers, commitment). The findings indicate that Aksi Kamisan in Jember represents a collective, symbolic, and peaceful struggle, with active participation from university students across campuses as the primary actors. This action not only voices opposition to repressive state policies but also fosters solidarity among citizens in defending democracy and human rights. The movement’s sustainability, participants’ moral strength, and strategic communication and consolidation are key to reinforcing its resilience and influence on both the public and government.
Belajar Komunikasi dan empati melalui Film Jumbo dan Inovasi Promosi Wisata Indonesia melalui Industri Kreatif
This research examines the Indonesian animated film “Jumbo” on how communication between individuals and empathy are displayed in the story, as well as its promotional efforts towards the tourism sector. This research aims to reveal how these elements can be optimized in a creative industry-based promotion program. The results of this study show the importance of good interpersonal communication, teaching empathy, and strategic tourism promotion innovation. Thus, this research can be a strong basis to encourage the production of creative content that effectively integrates culture and positive interpersonal communication as tourism promotion assets.
Dampak Iklan Djarum Super Mild terhadap Psikologis Penonton di Televisi
This ponder employments a semiotic and communication approach to look at the mental affect of the Djarum Super MLD cigarette notice broadcast on tv at night. The Djarum Super MLD cigarette promotion utilizes visual components set in remote scenes, and abnormal sound. The coasting scenes over water employing a flying board and the sound of disobedient considered unpleasant, particularly due to its airing time at night when the group of onlookers may feel lazy or half-conscious, causes an impact (liminality), which can cruel a position between two spaces or times, making encounters that regularly feel outside or awkward. Employing a subjective clear strategy based on writing investigate, this think about illustrates how the Djarum Super MLD cigarette notice influences the brain research of watchers from visual, sound, and airing time angles. The comes about show that cigarette notices are not as it were publicizing devices but moreover typical communication devices that can impact the mental state and contemplations of its gathering of people.
Kupas Tuntas Keterkaitan Film Jumbo dengan Komunikasi Interpersonal dan Peningkatan Kunjungan Bioskop
This study aims to examine the relationship between the animated film Jumbo and interpersonal communication and its influence on increasing cinema visits in Indonesia. The Jumbo film raises the themes of friendship, bullying, courage, and adverse childhood experiences (ACEs). This is considered capable of building strong emotional resonance with the audience and increasing the audience's visits to the cinema as a place to watch. Through a descriptive qualitative approach with the content analysis method, the researcher examined the visual elements, dialogue, and storyline in the film. The results of the study show that the Jumbo film effectively represents interpersonal communication theory, such as symbolic interactionism and the concept of self-reflection that encourage empathy and shape the audience's self-perception and sociality. In addition, the visualization of the amusement park in the film triggers feelings of nostalgia as a tourism motivation with the support of digital marketing strategies and electronic word of mouth (eWOM) which have an impact on the spike in visits to the cinema. Jumbo is not only an entertainment medium, but also an effective cultural and tourism promotion tool. Thus, Jumbo proves that local animated works can shape cultural narratives and increase tourism motivation.
Peran Komunikasi Interpersonal dan Representasi Budaya Lokal dalam Menumbuhkan Minat Wisata melalui Film “Agak Laen”
Film, as part of the creative industry, plays an important role in tourism promotion by presenting local cultural narratives in an engaging way. This study aims to analyze how the film Agak Laen (2024), which highlights Indonesian local cultural elements, can generate tourism interest through interpersonal communication between characters and authentic cultural representation. Using a qualitative approach with a literature study method, this research finds that the use of regional languages, visual symbols, and social interactions typical of local communities contribute to shaping the audience's perception of a tourist destination. Moreover, the interpersonal dynamics between characters strengthen social solidarity and create emotional attachment with the audience. The findings indicate that film can serve as a strategic medium for destination branding and cultural identity reinforcement.
Komunikasi Interpersonal dan Representasi Emosi dalam Film Avengers: Endgame (2019)
This research discusses interpersonal communication and emotional representation in the film Avengers: Endgame (2019), focusing on how the dynamics between the main characters shape emotional resonance that influences the audience's tourism behavior. The background of this study departs from the phenomenon of film-induced tourism, where the emotional attachment of the audience to fictional characters and locations triggers the desire to visit the actual filming locations of the film. The aim of the research is to identify forms of interpersonal communication in films and to examine their implications for tourist interest in filming locations. With a descriptive qualitative approach and the Stimulus–Organism–Response (S–O–R) model analysis, data were collected through scene observation and media documentation. The results show that verbal and nonverbal communication in the form of expressions of loss, empathy, social support, and sacrifice build a strong emotional bond with the audience. This elicits a tangible response in the form of tourist visits to locations such as Stark Cabin and St Abbs. This research concludes that interpersonal communication in films not only strengthens the narrative but also serves as an affective bridge that shapes the image of the destination. These findings have implications for cinema-based tourism promotion strategies and the use of emotional narratives in the creative industry.