Penguatan Brand Awareness Melalui Good Visual E-Katalog Marketplace Pada Pelaku Umkm di Desa Tamansari Bogor
DOI:
https://doi.org/10.47861/jipm-nalanda.v2i3.1175Keywords:
UMKM, Tamansari Village, E-Catalog, Brand Awareness, MarketplaceAbstract
UMKM (Usaha Mikro, Kecil dan Menengah) are a category of businesses that operate on a smaller scale compared to large enterprises. Tamansari Village, located in Bogor Regency, is known as an area with a good level of MSME development and is able to compete through the products produced. However, from its development, there are still shortcomings that must be continuously improved and strengthened, especially in the visual of its products. The presence of digital transformation has become an actor of change and has a significant impact on MSME players, one of which encourages them to continue to be creative, especially from the visual aspects of the products produced and used in e-catalogs. The use of e-catalogs has become an important tool for MSMEs to adapt to the digital economy, giving them the tools to compete more effectively and maximize their growth potential. The method used in the research uses a mixed method with socialization and training methods, so that it is expected to be a key role in increasing the level of trust (Brand Awareness), especially in terms of the use of e-catalogs in the marketplace.
References
Admin. (2023). Profil Desa Tamansari, Kecamatan Tamansari Kabupaten Bogor. Accessed April 29, 2024, from https://bogorkab.go.id/.
Ameliah, R., et al. (2018). Strategi kewirausahaan digital: Sebuah panduan untuk UMKM, startup, dan e-commerce. Jakarta: Kominfo.
Anatan, L., & Ellitan, L. (2023). Pengembangan resiliensi UMKM: Prespektif strategis. Palu: CV. Feniks Muda Sejahtera.
Ashary, U. M., et al. (2023). Pengaruh pertumbuhan ekonomi dan pendapatan asli daerah terhadap kemandirian keuangan daerah melalui UMKM di Kabupaten Kepulauan Selayar. Indonesian Journal of Business and Management, 6(1), 104-110.
BPS. (2023). Statistik Karakteristik Usaha 2022/2023 Volume.5. Jakarta: Badan Pusat Statistik.
Creswell, W. J., & Creswell, J. D. (2018). Research design: Qualitative, quantitative and mixed methods approaches (5th ed.). SAGE Publications Inc.
Halim, U., Febriyanti, M., & Hidayat, N. (2023). Advertisement exposure and investment interest: Study on Octafx advertising trading platform among students. JURNAL LENSA MUTIARA KOMUNIKASI, 7(1), 132–143. https://doi.org/10.51544/jlmk.v7i1.3744
Hidayat, N., Nugroho, A. S., Robiyanti, R. R., & Purwaningsih, T. (2022). Penguatan literasi digital untuk meningkatkan UMKM dalam mendukung desa wisata di Cirumpak Kabupaten Tangerang. KREATIF: Jurnal Pengabdian Masyarakat Nusantara, 2(4), 106–115. https://doi.org/10.55606/kreatif.v2i4.765
Kemendes PDTT. (2022). Peringkat nilai rata-rata indeks desa membangun tahun 2022. Direktorat Jenderal Pembangunan Desa dan Perdesaan, Kementerian Desa Pembangunan Daerah Tertinggal dan Transmigrasi.
Kotler, M., Cao, T., Wang, S., & Qiao, C. (2020). Marketing strategy in the digital age: Applying Kotler’s strategies to digital marketing. Washington, D.C.: World Scientific Publishing Co. Pte. Ltd.
Li, Y. (2024). Brand visual identification system for urban brand image design. In J. C. Hung, N. Yen, & J. W. Chang (Eds.), Frontier Computing on Industrial Applications Volume 2. FC 2023. Lecture Notes in Electrical Engineering, 1132. Springer, Singapore. https://doi.org/10.1007/978-981-99-9538-7_7
Muzellec, L., & Lambkin, M. (2006). Corporate rebranding: Destroying, transferring or creating brand equity? European Journal of Marketing, 40(7/8), 803-824. https://doi.org/10.1108/03090560610670007
Nurdiansyah, D. (2024). Desain grafis Gen Z. Wawasan Ilmu: Banyumas.
Nyamari, T. (2024). The role of visual arts in social movements. International Journal of Arts, Recreation and Sports, 3(4), 52–64. https://doi.org/10.47941/ijars.2071
Prameswari, N. S., et al. (2023). Desain e-katalog UMKM fesyen “Womanpreneur Community” Surakarta dalam transformasi ekonomi digital. Fashion and Fashion Education Journal, 12(2).
Purwaningsih, T., Hidayat, N., Nugroho, A. S., & Robiyanti, R. R. (2023). Urgensi literasi digital untuk generasi milenial di era Society 5.0. ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat, 1(3), 132–139. Accessed July 23, 2024, from https://ejurnalqarnain.stisnq.ac.id/index.php/ALKHIDMAH/article/view/421.
Saputri, A. S., et al. (2023). Peran marketplace dalam meningkatkan daya saing UMKM di Indonesia. Knowledge: Jurnal Inovasi Hasil Penelitian dan Pengembangan, 3(1).
Suparjiman. (2024). Digitalisasi UMKM sebagai upaya peningkatan pemasaran online di Desa Singapanon. BEMAS: Jurnal Bermasyarakat, 4(1), 391-398.
Sutaryo. (2004). Dasar-dasar sosialisasi. Jakarta: Rajawali Press.
Suyanto, B. (2006). Sosialisasi teks pengantar dan terapan. Jakarta: Kencana.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Dian Nurdiansyah, Sheilla Maharani, RR Lolita
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
