Upaya Peningkatan Branding Produk UMKM Es Cendol Berbasis Ekonomi Kreatif Melalui Foto Produk

Yogi Pratama Putra; Ahmad Nidhom Mahyuddin; Ari Widian Agustina; Rena Arriva Dwi Nnisaul Hotimah; Oktavia Pramastasari; Stevi Putri Adolvina Baik; Dewi Puspa Arum

doi:10.47861/jipm-nalanda.v1i2.172

Authors

Yogi Pratama Putra Universitas Pembangunan “Veteran” Jawa Timur, Surabaya
Ahmad Nidhom Mahyuddin Universitas Pembangunan “Veteran” Jawa Timur, Surabaya
Ari Widian Agustina Universitas Pembangunan “Veteran” Jawa Timur, Surabaya
Rena Arriva Dwi Nnisaul Hotimah Universitas Pembangunan “Veteran” Jawa Timur, Surabaya
Oktavia Pramastasari Universitas Pembangunan “Veteran” Jawa Timur, Surabaya
Stevi Putri Adolvina Baik Universitas Pembangunan “Veteran” Jawa Timur, Surabaya
Dewi Puspa Arum Universitas Pembangunan “Veteran” Jawa Timur, Surabaya

DOI:

https://doi.org/10.47861/jipm-nalanda.v1i2.172

Keywords:

Branding, Creative, Economics, Entrepreneur, Product.

Abstract

MSMEs are the initial pillar of economic development in Indonesia, various efforts have been made by the government. The creative economy is a government program concept that aims to increase MSMEs in Indonesia. Product branding is part of innovation and creativity in increasing the value of a product. The purpose of this journal is to brand Cendol Suji UMKM products with a product branding strategy through product photos. This activity uses the method of observation, interviews, and the use of technology. MSME empowerment activities through product photo assistance starting from the product photoshoot process to the editing process. This is expected to provide new insights for MSME players to brand their products so they can compete in the free market.

References

Fauzi, Saipulloh, and Lia Febria Lina. “Peran Foto Produk, Online Customer Review Dan Online Customer Rating Pada Minat Beli Konsumen Di E-Commerce.” Jurnal Muhammadiyah Manajemen Bisnis 2, no. 1 (2021): 21.

Hariyanti, Novi Tri, and Alexander Wirapraja. “Pengaruh Influencer Marketing Sebagai Strategi Pemasaran Digital Era Moderen (Sebuah Studi Literatur).” Jurnal Eksekutif 15, no. 1 (2018): 133–146.

Nuvitasari, Ari, Norita Citra Y, and Nina Martiana. “Implementasi SAK EMKM Sebagai Dasar Penyusunan Laporan Keuangan Usaha Mikro Kecil Dan Menengah (UMKM).” International Journal of Social Science and Business 3, no. 3 (2019): 341.

Oktaviani, Femi, Yulia Sariwaty, Dini Rahmawati, Auliana Gusfiani Nf, and Dani Ramdani N. “Penguatan Produk UMKM ‘ Calief ’ Melalui Strategi Branding Komunikasi.” Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat 1, no. 2 (2018): 348–354.

Saptiyono, Ami, Erika Dwi Setya Watie, and Kharisma Ayu Febriana. “Pelatihan Fotografi Produk Bagi UMKM Kelurahan Gebangsari.” Tematik 3, no. 1 (2021): 2775–3360. https://journals.usm.ac.id/index.php/tematik/article/view/3033.

Sari, Novita. “Pengembangan Ekonomi Kreatif Bidang Kuliner Khas Daerah Jambi.” jurnal Sains Sosio Humaniora 2, no. 1 (2019): 51–60.