Pengaruh Daya Tarik dan Keahlian Social Media Influencer Terhadap Purchase Intention Pada Industri Makanan

Jessica Anggun Putri Nursetyowati; Monica Angelina; Santi Widyaningrum; Hartomy Akbar Basory

doi:10.47861/jkpu-nalanda.v1i3.268

Authors

Jessica Anggun Putri Nursetyowati Universitas Ma Chung
Monica Angelina Universitas Ma Chung
Santi Widyaningrum Universitas Ma Chung
Hartomy Akbar Basory Universitas Ma Chung

DOI:

https://doi.org/10.47861/jkpu-nalanda.v1i3.268

Keywords:

Attractiveness, Food Industry, Influencer Expertise, Purchase Intention

Abstract

The influence of attractiveness and social media has several issues that will be discussed in this study. Social media is considered one of the best ways for businesses to promote their products to potential customers. Social media users seek rankings and customer reviews of specific products before making purchasing decisions. However, the increasing number of social media users has led businesses to rely on influencers as an essential element in marketing their products. This study aims to analyze the influence of attractiveness and influencer expertise on purchase intention in the food industry. The research method employed in this study is a literature review, which can serve as a consideration for food industry businesses that intend to collaborate with influencers to drive purchasing decisions.

References

Abzari, M., Ghassemi, R. A., & Vosta, L. N. (2014). Analysing the Effect of Social Media on Brand Attitude and Purchase Intention: The Case of Iran Khodro Company. Procedia - Social and Behavioral Sciences, 143, 822–826. https://doi.org/10.1016/j.sbspro.2014.07.483.

Abidin, C., & Ots, M. (2016). Influencers tell all. In Unravelling Authenticity and Credibility in a Brand.

Ao, L., Bansal, R., Pruthi, N., & Khaskheli, M. B. (2023). Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis. Sustainability, 15(3), 2744. https://doi.org/10.3390/su15032744.

Baig, F., & Shahzad, S. U. (2022). Impact of Social Media Influencer’s Credibility Dimensions on Consumer Behaviour (Master of Science in Business Administration). Jonkoping University, Pakistan.

Chetioui, Y., Benlafqih, H., & Lebdaoui, H. (2020). How fashion influencers contribute to consumers’ purchase intention. Journal of Fashion Marketing and Management: An International Journal, 24(3), 361–380. https://doi.org/10.1108/JFMM-08-2019-0157.

Dachlan, U. (2014). Panduan Lengkap Structural Equation Modeling Tingkat Dasar. Semarang, Jawa Tengah, Indonesia: Lentera Ilmu.

Dai, W., & Lee, J.-H. (2018). Effects of Website Characteristics and Delivery Service Quality on Repurchase Intention. Journal of Industrial Distribution & Business, 9(5), 17–24. https://doi.org/10.13106/ijidb.2018.vol9.no5.17.

datareportal. (2022, January 2022). Digital 2022:Social Media Referrals. Diambil kembali dari datareportal.com: https://datareportal.com/reports/digital-2022-social-media-referrals.

Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities’ Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1–7. https://doi.org/10.1016/j.chb.2016.11.009.

Dr. Rulli Nasrullah, M. Si. (2017). Media Sosial; Perspektif Komunikasi, Budaya dan Sosioteknologi. Bandung: Simbiosa Rekatama Media, 2016.

Fawaid, A. (2017). Pengaruh Digital Marketing System, Terhadap Daya Saing Penjualan Susu Kambing Etawa. IQTISHADIA Jurnal Ekonomi & Perbankan Syariah, 4(1). https://doi.org/10.19105/iqtishadia.v4i1.1134.

Geyser, W. (2023). 15 Mind Blowing Instagram Statistics You Don’t Know. (Influencer Marketing Hub) Diambil kembali dari influencermarketinghub.com: https://influencermarketinghub.com/15-instagram-influencer-statistics/.

G. Dalangin, J. J., Mc Arthur, J. M. B., Salvador, J. B. M., & Bismonte, A. B. (2021). The impact of social media influencers purchase intention in the Philippines. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 5(3), 551–568. https://doi.org/10.25139/jsk.v5i3.3708.

Hariyanti, N. T., & Wirapraja, A. (2018). Pengaruh Influencer Marketing Sebagai Strategi Pemasaran Digital Era Moderen (Sebuah Studi Literatur). Jurnal eksekutif, 15, 113-146.

Homan, M. D. (2021). Alexander Todorov, Face Value: The Irresistible Influence of First Impressions (Princeton, NJ: Princeton University Press). 336 pages. ISBN: 9781400885725. Hardcover $32.95. Politics and the Life Sciences, 40(1), 130–132. https://doi.org/10.1017/pls.2020.17.

Hsu, C. L., & Lin, J. C. (2015). Social influence model of consumer behavior in the context of social networking sites. Electronic Commerce Research and Applications, 14(1), 31-42.

Immanue, D. M., & S., A. B. H. (2021). THE IMPACT OF USING INFLUENCER ON CONSUMER PURCHASE INTENTION WITH ATTITUDE TOWARDS INFLUENCER AND BRAND ATTITUDE AS MEDIATOR. JURNAL APLIKASI MANAJEMEN, 19(4), 766–781. https://doi.org/10.21776/ub.jam.2021.019.04.06.

Jin, J., Fan, B., Dai, S., & Ma, Q. (2017). Beauty premium: Event-related potentials evidence of how physical attractiveness matters in online peer-to-peer lending. Neuroscience Letters, 640, 130–135. https://doi.org/10.1016/j.neulet.2017.01.037.

John, J., McArthur, J., Benedict, J., & Bismonte, A. (2021). The impact of social media influencers purchase intention in the Philippines. Journal of Communication, 5, 551-568.

Kotler, P., & Keller, K. L. (2018). Marketing management/Philip Kotler, Kevin Lane Keller. In Pearson Education International.

Lamberton, C., & Stephen, A. T. (2016). A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry. Journal of Marketing, 80(6), 146–172. https://doi.org/10.1509/jm.15.0415.

Laohasukkasem, P., Nurittamont, W., & Sawatmuang, P. (2021). The Impact of Online Influencers on Consumers’ Purchase Intention of Japanese Food in Bangkok. Journal of Management in Business, Healthcare, and Education (JMBHE), 1(7).

Lou, C., & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501.

Muljana, R., & Jayanegara, O. (2022). THE EFFECT OF SOCIAL MEDIA INFLUENCERS ON THE INTEREST OF BUYING AUDIENCES ON FOOD AND BEVERAGE PRODUCTS IN JABODETABEK AREA. Business and Accounting Research (IJEBAR) Peer Reviewed-International Journal, 6.

Nasrullah, R. (2015). Media Sosial Perspektif Komunikasi, Budaya dan Sosioteknologi. Bandung: Simbiosa Rekatama Media.

Nejad, M. G., Sherrell, D. L., & Babakus, E. (2014). Influentials and Influence Mechanisms in New Product Diffusion: An Integrative Review. Journal of Marketing Theory and Practice, 22(2), 185–208. https://doi.org/10.2753/MTP1069-6679220212.

Novicio, T. (2021, March 24). yahoo!finance. Dipetik April 12, 2023, dari 10 Biggest Industries in the World in 2021: https://shorturl.at/EIP02

Patel, N., Vlaskovits, P., & Koffler, J. (2016). Hustle: Reap Your Riches, Beat the Odds and Change the World. London: Ebury Publishing.

Perils of Perception. (2018). Perception are not reality. Diambil kembali dari ipsos.com: https://www.ipsos.com/sites/default/files/ct/news/documents/2018-12/perils_of_perception_2018_charts_v1_final_041218_1.pdf.

Rahim, H., Abdul Rasool, M. S., Rusli, N. R. L., & Ani, N. (2021). The Effects of Social Media Influencer towards Factors of Muslim Millennial Generation’s Attitude into Halal Food Product Purchase in Malaysia. International Journal of Academic Research in Business and Social Sciences, 11(8). https://doi.org/10.6007/IJARBSS/v11-i8/10876.

Sánchez-Franco, M. J., Peral-Peral, B., & Villarejo-Ramos, Á. F. (2014). Users’ intrinsic and extrinsic drivers to use a web-based educational environment. Computers & Education, 74, 81–97. https://doi.org/10.1016/j.compedu.2014.02.001.

Santora, J. (2023, January 11). Key Influencer Marketing Statistics to Drive Your Strategy in 2023. Diambil kembali dari nfluencermarketinghub.com: https://influencermarketinghub.com/influencer-marketing-statistics/.

Savitri, A., Suliyanto, S., & Setyanto, R. P. (2021). The Influence of the Attractiveness of Social Media Influencer on Purchase Intention with Brand Trust as a Mediating Variable (on Beauty Products). 11.

Schaefer, M. (2018). Social Media Explained: Untangling the World’s Most Misunderstood Business Trend, Revised and Expanded Second Edition. Mark W. Schaefer.

Sher, I. (2014). Persuasion and dynamic communication. Theoretical Economics, 9(1), 99–136. https://doi.org/10.3982/TE683.

Sorakhaibam, Loitongbam, & Singh. (2021). Impact of Social Media Influencer on Instagram User Purchase Intention: The Food Industry. Vidyabharati International Interdisciplinary Research Journal, 1-2.

statista. (2023). Consumer Market Insights Food - Worldwide. Dipetik April 12, 2023, dari statista.com: https://www.statista.com/outlook/cmo/food/worldwide

Suryaning, C. (2021). Pengaruh Daya Tarik, Tingkat Kepercayaan, dan Keahlian dari Pemberi Pengaruh Pada Niat Beli Konsumen Dengan Kesan Merek Sebagai Pemediasi.

Wang, Y., & Tsai, C. (2014). The Relationship Between Brand Image and Purchase Intention: Evidence From Award Winning Mutual Funds. International Journal of Business & Finance Research, 8(2).

Yani, J. (2017). Sugiyono. 2017. Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Bandung: Alfabeta. Ferrari, JR, Jhonson, JL, & McCown, WG (1995). Procrastination And Task. In repository.unjani.ac.id.

Yee Wei, L., Singh Kartar Singh, J., & Kularajasingam, J. (2021). Impact of Social Media Influencers on Purchasing Intention Towards Pet Products. a Quantitative Study Among Females in Malaysia. Electronic Journal of Business and Management, 6(3).

Zahay. (2019). Digital marketing management: A handbook for the current (or Future) CEO. Business Expert Press, 3(1 SE-Articles).

Zaki, M. (2018). Pengaruh Influencer Marketing Sebagai Strategi Pemasaran Digital Era Moderen. Jurnal Manajemen Dan Inovasi (MANOVA), 1(2), 14–23. https://doi.org/10.15642/manova.v1i2.350.