Analisis Semiotika Hubungan Masyarakat (Humas) dalam Film “Cek Toko Sebelah”
DOI:
https://doi.org/10.47861/tuturan.v2i4.1269Keywords:
Semiotics, Ferninand de Saussure, Public Relations, Cek Toko SebelahAbstract
The movie “Cek Toko Sebelah” directed by Ernest Prakasa, not only presents a family comedy-drama but also provides an in-depth look at public relations (PR) in a business context. Narrating the conflict between two brothers who must manage the family store while facing personal and professional challenges, the movie implies elements of image management, public communication, and customer relationship strategies. This research uses Ferdinand de Saussure's semiotic approach to analyze how semiotic elements in the film depict PR practices. Using qualitative and descriptive analytical methods, this research explores the meaning of signs and symbols in the film and their impact on the audience's understanding of PR. Data was drawn from the movie, script, critics' reviews, and related literature. The results show that the film conveys the conflict between modern and traditional values and changes in individual life priorities through visual and narrative elements, as well as how PR strategies shape the characters' perceptions and interactions with their environment.
References
Fandy Tjiptono. (2009). Service marketing: Esensi & aplikasi. Marknesis.
Fiske, S. T., Cuddy, A. J. C., Glick, P., & Xu, J. (2002). A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. Journal of Personality and Social Psychology, 82(6), 878–902. https://doi.org/10.1037/0022-3514.82.6.878
Handiansyah, F., Fadhillah, M. R., Sambora, C. E., Drajat, Z. A., & Fahlapi, R. (2024). Analisa semiotika Ferdinand De Saussure terhadap lirik lagu “Sakura No Hanabiratachi” karya Jkt48. Jurnal Ilmiah, 2(6), 655–666.
Jtik, J., Teknologi, J., Adnan, H. K., & Saragih, M. Y. (2024). Film Moammar Emka’s Jakarta Undercover: Tinjauan framing jurnalistik. Jurnal Teknologi Informasi dan Komunikasi, 8(3).
KRISDIANTONO, V. (2023). Aktivitas tim marketing IDN Pictures dalam promosi film di media sosial. Jurnal Marketing, 10(2), 45–60.
Marselli Sumarno, & Herfan, J. (Eds.). (1996). Dasar-dasar apresiasi film. Gramedia Widiasarana Indonesia.
Panuju, R. (2018). Pengantar studi (ilmu) komunikasi: Komunikasi sebagai kegiatan komunikasi sebagai ilmu. Kencana.
Saputri, U. I. (2020). Analisis bentuk tindak tutur direktif dalam dialog film Rembulan Tenggelam di Wajahmu karya Tere Liye. Jurnal Kajian Bahasa, Sastra Dan Pengajaran (KIBASP), 3(2), 249–260. https://doi.org/10.31539/kibasp.v3i2.1182
Setyadi, M. A., Putri, Y. R., & Putra, A. (2018). Analisis semiotika Ferdinand De Saussure sebagai representasi nilai kemanusiaan terhadap film The Call. eProceedings of Management, 5(1).
Siregar, E. T., & Ritonga, M. H. (2024). Analisis pesan moral dalam music video BTS Life Goes On (Kajian semiotika Roland Barthes). Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), 8(3), 872–879.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
This work is licensed under a Creative Commons Attribution 4.0 International License.
