Peran Komunikasi Interpersonal dan Representasi Budaya Lokal dalam Menumbuhkan Minat Wisata melalui Film “Agak Laen”

Andika Saputra S; Aqillah Awanissa S; Fellah Dahayu R; Dwiwin Aldikia W; Muhtalifan Rizki A; Arsih Amalia Chandra P; Wiyata Wiyata

doi:10.47861/tuturan.v3i2.1879

Peran Komunikasi Interpersonal dan Representasi Budaya Lokal dalam Menumbuhkan Minat Wisata melalui Film “Agak Laen”

Authors

Andika Saputra S Universitas Brawijaya
Aqillah Awanissa S Universitas Brawijaya
Fellah Dahayu R Universitas Brawijaya
Dwiwin Aldikia W Universitas Brawijaya
Muhtalifan Rizki A Universitas Brawijaya
Arsih Amalia Chandra P Universitas Brawijaya
Wiyata Wiyata Universitas Brawijaya

DOI:

https://doi.org/10.47861/tuturan.v3i2.1879

Keywords:

film, local culture, interpersonal communication, tourism, horror comedy movie

Abstract

Film, as part of the creative industry, plays an important role in tourism promotion by presenting local cultural narratives in an engaging way. This study aims to analyze how the film Agak Laen (2024), which highlights Indonesian local cultural elements, can generate tourism interest through interpersonal communication between characters and authentic cultural representation. Using a qualitative approach with a literature study method, this research finds that the use of regional languages, visual symbols, and social interactions typical of local communities contribute to shaping the audience's perception of a tourist destination. Moreover, the interpersonal dynamics between characters strengthen social solidarity and create emotional attachment with the audience. The findings indicate that film can serve as a strategic medium for destination branding and cultural identity reinforcement.

References

Beeton, S. (2016). Film-induced tourism (2nd ed.). Channel View Publications.

Bordwell, D., & Thompson, K. (2010). Film art: An introduction (10th ed.). McGraw-Hill.

Burleson, B. R., & Samter, W. (1990). Effects of cognitive complexity on the perceived importance of communication skills in friends. Communication Research, 17(2), 165–182. https://doi.org/10.1177/009365090017002002

Croy, W. G. (2010). Film tourism: Sustained economic contributions to destinations. Journal of Sustainable Tourism, 18(3), 403–420. https://doi.org/10.1080/09669581003653542

DeVito, J. A. (2013). The interpersonal communication book (13th ed.). Pearson Education.

Hall, S. (1997). Representation: Cultural representations and signifying practices. Sage Publications.

Hall, S. (Ed.). (1997). Representation: Cultural representations and signifying practices. Sage Publications / Open University.

Hudson, S., & Ritchie, J. R. B. (2006). Promoting destinations via film tourism: An empirical identification of supporting marketing initiatives. Journal of Travel Research, 44(4), 387–396. https://doi.org/10.1177/0047287506286720

Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia. (2021). Laporan strategi promosi pariwisata berbasis konten kreatif. Kemenparekraf.

Kim, H., & Richardson, S. L. (2003). Motion picture impacts on destination images. Annals of Tourism Research, 30(1), 216–237. https://doi.org/10.1016/S0160-7383(02)00062-2

Knapp, M. L., & Daly, J. A. (Eds.). (2011). The SAGE handbook of interpersonal communication (4th ed.). Sage Publications.

Morissan. (2018). Teori komunikasi: Individu hingga massa (Edisi ke-3). Kencana.

Urry, J., & Larsen, J. (2011). The tourist gaze 3.0 (3rd ed.). Sage Publications. https://doi.org/10.4135/9781446251904.

Downloads

Published

2025-06-18

How to Cite

Andika Saputra S, Aqillah Awanissa S, Fellah Dahayu R, Dwiwin Aldikia W, Muhtalifan Rizki A, Arsih Amalia Chandra P, & Wiyata Wiyata. (2025). Peran Komunikasi Interpersonal dan Representasi Budaya Lokal dalam Menumbuhkan Minat Wisata melalui Film “Agak Laen”. TUTURAN: Jurnal Ilmu Komunikasi, Sosial Dan Humaniora, 3(2), 306–322. https://doi.org/10.47861/tuturan.v3i2.1879