Belajar Komunikasi dan empati melalui Film Jumbo dan Inovasi Promosi Wisata Indonesia melalui Industri Kreatif

Siti Syawwa Himmatul Alya; Sthiti Prabawati Pranaiswari; Talenta Maharawi; Raishalika Khairunnisa A; Arsih Amalia Chandra Permata; Wiyata Wiyata

doi:10.47861/tuturan.v3i2.1868

Belajar Komunikasi dan empati melalui Film Jumbo dan Inovasi Promosi Wisata Indonesia melalui Industri Kreatif

Authors

Siti Syawwa Himmatul Alya Universitas Brawijaya, Indonesia
Sthiti Prabawati Pranaiswari Universitas Brawijaya, Indonesia
Talenta Maharawi Universitas Brawijaya, Indonesia
Raishalika Khairunnisa A Universitas Brawijaya, Indonesia
Arsih Amalia Chandra Permata Universitas Brawijaya, Indonesia
Wiyata Wiyata Universitas Brawijaya, Indonesia

DOI:

https://doi.org/10.47861/tuturan.v3i2.1868

Keywords:

Jumbo Movie, Interpersonal Communication, Empathy, Creative Industry, Tourism Promotion

Abstract

This research examines the Indonesian animated film “Jumbo” on how communication between individuals and empathy are displayed in the story, as well as its promotional efforts towards the tourism sector. This research aims to reveal how these elements can be optimized in a creative industry-based promotion program. The results of this study show the importance of good interpersonal communication, teaching empathy, and strategic tourism promotion innovation. Thus, this research can be a strong basis to encourage the production of creative content that effectively integrates culture and positive interpersonal communication as tourism promotion assets.

References

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Published

2025-06-16

How to Cite

Siti Syawwa Himmatul Alya, Sthiti Prabawati Pranaiswari, Talenta Maharawi, Raishalika Khairunnisa A, Arsih Amalia Chandra Permata, & Wiyata Wiyata. (2025). Belajar Komunikasi dan empati melalui Film Jumbo dan Inovasi Promosi Wisata Indonesia melalui Industri Kreatif. TUTURAN: Jurnal Ilmu Komunikasi, Sosial Dan Humaniora, 3(2), 269–275. https://doi.org/10.47861/tuturan.v3i2.1868