Pelatihan dan Pendampingan Pemasaran Digital dengan Teknik Storytelling untuk Komunitas UMKM Teras Ciapus

Aprilianti Pratiwi; Gati Dwi Yuliana; Basar Ananta Farrel Silitonga; Risma Amalia Ulfa Dewi

doi:10.47861/jipm-nalanda.v3i1.1543

Authors

Aprilianti Pratiwi Universitas Pancasila
Gati Dwi Yuliana Universitas Pancasila
Basar Ananta Farrel Silitonga Universitas Pancasila
Risma Amalia Ulfa Dewi Universitas Pancasila

DOI:

https://doi.org/10.47861/jipm-nalanda.v3i1.1543

Keywords:

Digital Marketing, MSMEs, social media

Abstract

The purpose of this community service is to improve digital marketing knowledge and skills, especially through storytelling techniques or product narratives from members of the Teras Ciapus Mandiri community, Tamansari District, Bogor Regency, West Java. The method carried out in this activity is training and assisting digital marketing with storytelling techniques. The training activities were carried out face-to-face which was attended by 10 participants. Then it was continued with hybrid mentoring activities for two months, namely from September to November 2024. The results of training and mentoring activities showed a significant increase in participants' understanding and digital marketing practices. This can be seen from the increase in post-test scores compared to pre-tests. Participants also experienced an increase in sales, variations of promotional content, and interactions on social media based on the evaluation conducted by the team. This training recommends the use of a weekly content calendar to improve the consistency and effectiveness of product promotions.

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