Pandangan Gen Z Terhadap Live Music Yang Menambah Minat Konsumen Coffee Shop Di Kota Solo
DOI:
https://doi.org/10.47861/sammajiva.v2i1.793Keywords:
Gen Z, Coffee Shop, Live Music, Consumer InterestAbstract
This study aims to determine Generation Z's views on live music that increases consumer interest in coffee shops in Solo. This research uses the Grounded Theory method, which is qualitative research that aims to develop theory from empirical data directly without any prior theory or hypothesis. Semi-structured interviews were conducted with several Gen Z in one of Solo's coffee shops. The results of the interviews with Gen Z show the complexity of views on live music in coffee shops. The existence of live music can increase the attractiveness of coffee shops. Experience, identity, sensation seeking and peer influence play an important role in attracting coffee shop consumers.
References
Gadár, L., Szabó, M., Lantos, Z., & Abonyi, J. (2024). Measuring factors affecting local loyalty based on a correlation network. Cities, 145(December 2023). https://doi.org/10.1016/j.cities.2023.104677
Guedes, D., Prada, M., Garrido, M. V., Caeiro, I., Simões, C., & Lamy, E. (2023). Sensitive to music? Examining the crossmodal effect of audition on sweet taste sensitivity. Food Research International, 173(January). https://doi.org/10.1016/j.foodres.2023.113256
Harya, H. B. (2021). PENGARUH FASILITAS LIVE MUSIC DI KAFE TERHADAP ATENSI PELANGGAN Pengkajian Seni Untuk memenuhi sebagian persyaratan kelulusan program magister pengkajian seni Henrikus Balzano Harya P NIM 1921242412 PROGRAM STUDI SENI PROGRAM MAGISTER 2021 PENGARUH FASILI.
Ingrassia, M., Bellia, C., Giurdanella, C., Columba, P., & Chironi, S. (2022). Digital Influencers, Food and Tourism—A New Model of Open Innovation for Businesses in the Ho.Re.Ca. Sector. Journal of Open Innovation: Technology, Market, and Complexity, 8(1), 50. https://doi.org/10.3390/joitmc8010050
Keh-Nie Lim, C., & Zhang, M. (2023). Chinese national music platformisation: A systematic review. Heliyon, 9(11), e22304. https://doi.org/10.1016/j.heliyon.2023.e22304
Kunigita, H., Javed, A., & Kohda, Y. (2023). Solicited PWYW donations on social live streaming services through reciprocal actions between streamers and viewers. Computers in Human Behavior Reports, 12(September), 100339. https://doi.org/10.1016/j.chbr.2023.100339
Liang, L. J., Choi, H. C., Dupej, S., & Zolfaghari, A. (2023). Motivations, risks, and constraints: An analysis of affective and cognitive images for cannabis tourism in Canada. Annals of Tourism Research Empirical Insights, 4(2), 100110. https://doi.org/10.1016/j.annale.2023.100110
Mundel, J., Huddleston, P., & Vodermeier, M. (2017). An exploratory study of consumers’ perceptions: What are affordable luxuries? Journal of Retailing and Consumer Services, 35(December 2016), 68–75. https://doi.org/10.1016/j.jretconser.2016.12.004
Nurhayati, E. (2020). Klasifikasi Dan Pemanfaatan Musik Sebagai Strategi Pemasaran (Studi Kasus Departement Store Amigo Boyolali).
Saidah, R. (2023). Maraknya Perkembangan Coffee Shop di Indonesia, ini Pilihan Gen-Z saat Memutuskan Membeli Kopi - Jawa Pos.
Sampoerna, T. (2022). Mengenal Generasi Z Beserta Karakteristiknya.
Schauman, S., Heinonen, K., & Holmlund, M. (2021). Crafting customer insight: What we can learn from the revival of the vinyl record. Business Horizons, 64(2), 261–271. https://doi.org/10.1016/j.bushor.2020.12.003
Silmi, H. (2023). Menguak Fenomena Minum Kopi di Kalangan Gen Z, Ternyata Ini Alasannya - Lifestyle Liputan6.com.
Udid, T. (2022). Fenomena Coffee Shop, Bisnis Kekinian di Indonesia Terbaru 2023.
Wibisono, A. (2019). Memahami Metode Penelitian Kualitatif.
Wibowo, G., & Duhri, M. (2023). Coffee Shop Menjamur di Solo, Paling Banyak di Laweyan - Solopos.com | Panduan Informasi dan Inspirasi.
