Analisis Peranan Kartu Member Terhadap Minat Belanja di Indomaret
DOI:
https://doi.org/10.47861/sammajiva.v2i1.885Keywords:
shopping, indomaret, member card, interest, roleAbstract
The aim of this study is to see how member cards influence shopping interests in Indomaret districts. This study analyzes the relationship between independent variables (user member card characteristics) and dependent variables. (minat belanja). As the results of the analysis show, there is a correlation between predictor variables related to member card usage and shopping interests. However, a low R-squared value, around 4.1%, suggests that the model cannot explain the variation of shopping interests well. It suggests that factors outside the model can influence the purchasing interest of member card users. The F-statistic value of 1,411 indicates that the overall statistical test of the model was successful; however, the F value must be compared with the relevant critical value to ensure the significance of the Model. Because the low level of explanation indicates the inability of the model to predict variations, the importance of careful interpretation is pointed out
References
Arikunto, S. (2019). Prosedur Penelitian. Jakarta: Rineka cipta.
Kotler, Philip, (2001). Manajemen Pemasaran di Indonesia, Buku I, Jakarta, Penerbit Salemba Empat.
Fitzsimmons, (2001), Pelayanan Barang dan Jasa, Terjemahan Alih Bahasa Ellen Gunawan Sitompul, Uka Wikarya, dan Anton Hendranata Penerbit Kanisius, Yogyakarta
Swasta Basu, 2001, Konsep dan Strategi Analisa Kuantitatif Saluran Pemasaran, Edisi Ketiga, Yogyakarta, BPFE-UGM.
Handoko, B. (2017). Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Titipan Kilat JNE Medan. Jurnal Ilmiah Manajemen Dan Bisnis, 18(1), 61-72.
Kotler, P dan Amstrong. 2018. Prinsipprinsip Marketing Edisi Ke Tujuh. Jakarta: Salemba Empat.
Evelyna, F. (2022). ANALISIS PENGARUH PROMOSI, LOKASI, PELAYANAN DAN SUKU BUNGA TERHADAP KEPUTUSAN PENGAMBILAN PEMBIAYAAN KREDIT USAHA RAKYAT (KUR) PADA BANK BRI CABANG KEBUME. Jurnal Inovasi Penelitian, 3(3), 5683-5696.
Assauri, S. (2018). Manajemen Pemasaran (Dasar, Konsep & Strategi). Depok: PT Raja Grafindo Persada.
Kotler, P, Bowen, J.T & Makens, J. (2014). Marketing for Hospitality and Tourism: Sixth Edition. London: Pearson Education Limited.
Sari, S. P. (2020). Hubungan Minat Beli Dengan Keputusan Pembelian Pada Konsumen. Psikoborneo: Jurnal Ilmiah Psikologi, 8(1), 147.
Arikunto, S. (2017). Pengembangan Instrumen Penelitian dan Penilaian Program. Yogyakarta: Pustaka Pelajar
