Pengaruh Persepsi Kualitas Pelayanan, Harga, dan Promosi terhadap Loyalitas Pelanggan di Café Njajan.Co
DOI:
https://doi.org/10.47861/sammajiva.v2i4.1481Keywords:
Perceived service quality, Customer loyalty, Price and promotionAbstract
This study aims to examine the influence of perceived service quality, price, and promotion on customer loyalty at Café Njajan.co. The independent variables analyzed in this study include perceived service quality, price, and promotion, while customer loyalty is the dependent variable. The research uses a survey method with a quantitative approach, and data were collected through questionnaires distributed to 101 customers of Café Njajan.co. The data analysis technique applied is multiple linear regression. The results show that, collectively, perceived service quality, price, and promotion have a positive and significant impact on customer loyalty. Individually, perceived service quality and promotion have a greater influence than price. These findings provide insights into factors that can enhance customer loyalty and offer recommendations to the management of Café Njajan.co to continue improving service quality, set competitive prices, and develop more effective promotional strategies.
References
Achmad, R. A., Lelo, S., & Sintani, S. (n.d.). Kualitas layanan dan promosi terhadap loyalitas melalui kepuasan (Studi pelanggan Cafe One More Palangka Raya). Retrieved from https://e-journal.upr.ac.id/index.php/edu/article/download/10060/4912
Budiono, A. (n.d.). Pengaruh kualitas produk, persepsi harga, promosi, lokasi, kualitas pelayanan terhadap loyalitas konsumen melalui kepuasan konsumen di Rumah Makan Bebek Kaleo Tebet Jakarta Selatan di masa pandemi COVID-19. Retrieved from https://www.academia.edu/download/92184667/pdf.pdf
Hadiwijaya, T. (2022). Pengaruh kualitas produk, persepsi harga, dan kualitas pelayanan terhadap kepuasan pelanggan di Hours Coffee and More Jakarta. Retrieved from https://www.journal.unwira.ac.id/index.php/aksioma/article/download/1809/536
Jantje, C. S., Sepang, L., & Loindong, S. (n.d.). Pengaruh kualitas pelayanan, harga, dan lokasi terhadap kepuasan konsumen pada What’s Up Café Manado. Retrieved from https://ejournal.unsrat.ac.id/index.php/emba/article/download/25040/2474
Kasiono, B. A., Tumbel, A. L., & Pondaag, J. J. (n.d.). Pengaruh brand image, kualitas pelayanan, dan persepsi harga terhadap keputusan pembelian (Studi kasus pada pengunjung di Café Kopi Lain Hati Tondano). Retrieved from https://ejournal.unsrat.ac.id/index.php/emba/article/download/44412/40515
Muzaki, M. F., Mulyani, I. D., & Khojin, N. (n.d.). Pengaruh kualitas pelayanan, harga, dan promosi melalui media sosial terhadap kepuasan konsumen (Studi kasus pada Luang Waktu Coffee). Retrieved from https://www.rayyanjurnal.com/index.php/aurelia/article/download/24/28
Permono, V. R., & Pasharibu, Y. (n.d.). Pengaruh kualitas layanan, harga, dan promosi terhadap loyalitas pelanggan pada Pizza Hut. Retrieved from https://www.academia.edu/download/111213807/478486699.pdf
Rahayu, S., & Syafe’i, D. (2022). Pengaruh kualitas pelayanan, harga, dan promosi terhadap loyalitas pelanggan melalui kepuasan pelanggan. Retrieved from https://jurnal.stiealwashliyahsibolga.ac.id/index.php/jesya/article/download/808/447
Santi, & Putra, A. (2021). Pengaruh persepsi harga, promosi, kualitas pelayanan, dan suasana café terhadap kepuasan konsumen pada Café Bumi di Batu Bara. Retrieved from https://core.ac.uk/download/pdf/478590132.pdf
Woen, N. G., & Santoso, S. (n.d.). Pengaruh kualitas layanan, kualitas produk, promosi, dan harga normal terhadap kepuasan dan loyalitas konsumen. Retrieved from https://ejournal.up45.ac.id/index.php/maksipreneur/article/download/712/602
